Responsibilities

• Own end-to-end paid media strategy across the U.S. Beauty portfolio.
• Allocate investment across channels and brands to maximize incremental growth.
• Lead annual media planning, investment governance and performance management.
• Ensure media strategy supports both long-term brand equity and short-term commercial objectives.
• Lead retail media strategy across key customers including Amazon, Walmart, Target and other retail partners.
• Drive full-funnel media approaches that connect off-platform demand generation with retailer conversion.
• Partner with eCommerce teams to improve digital shelf performance, incrementality and ROAS.
• Shape investment strategies that integrate commerce, media and shopper marketing.
• Own marketing measurement ecosystem including MMM, attribution, incrementality testing, brand lift and campaign analytics.
• Translate complex diagnostics into clear commercial recommendations for senior leadership.

Requirements

• 10+ years leading media, digital marketing, commerce or marketing transformation within a complex CPG or consumer organization.
• Deep expertise across paid media, retail media, marketing measurement and digital commerce.
• Experience leading organizational capability building and operating model transformation.
• Strong commercial acumen with the ability to connect marketing investment to business outcomes.
• Proven experience influencing senior executives and leading through complexity.
• Passion for emerging technologies, AI and the future of marketing.