Responsibilities

• Demand Generation and Pipeline — Own the programs that produce marketing-sourced pipeline.
• Market and Positioning Strategy — Form and defend a view of how the market is changing — buying behavior, pricing models, category definition — and get the business to act on it, working closely with Sales leadership.
• Product Marketing — Own positioning, launch and enablement across the product line, working as a counterpart to Product.
• Brand, Communications and Agencies — Own the brand, core messaging and all marketing communications, including the agency and PR relationships.
• Team Leadership — Lead and develop a team across product marketing, growth, brand and marketing operations.
• AI-Enabled Operating Model — Build marketing as a system, with AI agents doing real work in strategy, campaign execution and iteration.
• Customer Community — Stand up a marketing-led customer community — user groups and focus groups — that produces product input and references.

Requirements

• 6+ years in a fast-growing B2B SaaS environment.
• Demonstrated ownership of demand generation.
• People management of a multi-function marketing team.
• Fluency with AI as an operating capability.

Preferred

• Product marketing depth across launch and enablement.
• Commerce intelligence, retail media, martech or adtech experience.
• Institutional investor and board-level presentation experience.
• A category creation or thought-leadership track record.
• MBA or advanced degree.