Responsibilities

• Develop Comprehensive Marketing Strategies: Craft and execute marketing plans aligned with Symmetry’s objectives, ensuring consistent brand messaging and market positioning.
• Drive Demand Generation and Lead Nurturing: Oversee multi-channel demand generation initiatives, attracting B2B enterprise clients and guiding them through effective lead nurturing programs.
• Build and Mentor a High-Performing Team: Lead a skilled marketing team, fostering innovation and collaboration in demand generation, product & lifecycle marketing, digital strategies, and sales enablement.
• Enhance Digital Presence and Visibility: Strengthen Symmetry’s digital presence through strategic online campaigns, SEO optimization, and compelling content, maximizing brand visibility and attracting qualified leads.
• Enable Sales Teams for Success: Provide sales teams with impactful collateral, training, and tools to effectively communicate technical product value, ensuring achievement of bookings targets.
• Implement Data-Driven Lifecycle Marketing: Develop customer lifecycle marketing programs, enhancing retention and loyalty, while identifying upsell and cross-sell opportunities to drive revenue growth.
• Amplify the Symmetry brand: Own and enhance the positioning and messaging of Symmetry’s brand.
• Leverage Data for Informed Decisions: Utilize analytics and reporting tools to collect, analyze, and interpret marketing data, making data-driven decisions to optimize campaigns, enhance customer experiences, and maximize ROI.

Requirements

• 12+ years of experience in B2B marketing, preferably in the enterprise technology sector with a focus on technical products, APIs, and SDKs.
• AI-Native builder.
• Passion for empowerment: 5+ years of proven success in building and leading enterprise marketing teams across multiple disciplines, with a track record of leading, mentoring, and motivating a team to drive revenue growth.
• Domain expert: Strong understanding of digital marketing strategies, content marketing, and marketing automation tools.
• You have an analytical mindset, excel at data-driven decision-making and in leveraging marketing technologies.
• Excellent communication skills : You enjoy communicating both verbally and in writing with a diverse set of internal and external stakeholders.
• Technical acumen: You’ve marketed AI, API, and SaaS products that are built for developers and are able to effectively convey complex technical concepts to diverse audiences.
• Bias for action : Bring grit, a willingness to roll up your sleeves, and be a hands-on help to your team, not just a facilitator.
• Be the entrepreneurial player/coach who is a resourceful, not reliant leader.
• Impeccable execution: You have a track record of executing and delivering high quality work against complexities and limited resources. You’re able to partner with cross-functional teams to drive results.

Preferred

• Bonus: You have prior payroll or fintech experience.