Head of Marketing and Strategy

Fairlawn, OH (On-site)

Salary Not AvailableSenior LevelFull time

Posted 4 months ago

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Job Summary

Drive innovation strategy and cross-functional governance to shape new business models and pricing across the business area.

  • Own the innovation strategy, funnel governance, and cross-functional coordination.
  • Must-have: 10+ years in management with marketing, sales, and project leadership.
  • Standout: global branding, pricing initiatives, and digital presence experience.

Job Description

Responsibilities

  • Develop and drive the Innovation Strategy aligned to corporate strategy
  • Implement and maintain innovation management processes and lead the Innovation Community
  • Conduct business, customer, and technology validations to support new business model development
  • Implement the Business Development Process within the business area
  • Review the innovation funnel and initiate strategic actions accordingly
  • Create, align, and maintain marketing and communication standards and guidelines
  • Develop and implement global channels, platforms, and digital presence (website, social media, etc.)
  • Build and manage brand portfolio and brand architecture
  • Implement and lead the customer journey council
  • Ensure professional online representation across all BA digital touchpoints

Requirements

  • Bachelor's degree in business studies, marketing, communications or related area
  • 10 yeas of professional experience in the management, preferably including marketing and sales, project management, commercial management, innovation and communications
  • 5 year or more of leadership experience
  • International experience - 18+ months of cross functional/organizational experience
      Continental logo

      Continental

      Continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent and affordable solutions for vehicles, machines, traffic and transportation. In 2023, Continental generated sales of €41.4 billion and currently employs around 200,000 people in 56 countries and markets. - 💛 Our Netiquette 💛 -The purpose of our LinkedIn page is to offer information about products and solutions at Continental, about our company culture and about our actions and initiatives. Moreover, we would like to provide you with quick and easy contact for your questions and comments related to the above mentioned topics. We emphasize the importance of an appropriate and respectful style when communicating on our page and therefore we established the following community rules:- Please post only comments related to the topics covered by this page.- Treat each user in a respectful way, as you expect to be treated as well. Abusive language, aggression and bullying are not allowed on our page.We therefore reserve the right to remove posted comments or any other content from this site:- which is offensive or abusive,- includes a commercial benefit or unwanted advertising messages,- violates the rights of third parties as well as the right to intellectual property,- which is irrelevant or misleading- which is a spam (repeated duplicate posting)- for any other reason deemed necessary to create a helpful and respectful communityThe comments on our contributions reflect the opinion of individual users. Our LinkedIn page is frequently checked for possible violations as mentioned above. However, ongoing inspection of the content of the posted comments is not reasonable without concrete indication of a (legal) violation as mentioned above. We will immediately remove the relevant links if they are found to violate any aforementioned law or principle.

      Hannover, Lower Saxony, DEU
      69K employees (2,783 in marketing)

      Traffic Signals

      Monthly Visitors
      323.2K
      Traffic Source Mix
      Search
      56.3%
      Direct
      33.6%
      Referral
      7.6%
      Social
      1.5%
      Paid
      0.9%

      Headcount Trend

      Current headcount: ~69K

      Marketing Team

      Marketing Team Size
      2,067 (3% of company)
      Marketing Roles Posted (Last 30 Days)
      2