Responsibilities

• Own the marketing strategy and roadmap for the company, aligned to revenue and business goals
• Build, manage, and grow a high-performing marketing team as the function scales
• Own the marketing budget and report on performance and ROI to executive leadership
• Partner closely with Sales, Product, and executive leadership (including your manager and the CEO) as a strategic voice on positioning, market perception, and growth
• Develop and execute go-to-market strategies for product awareness and adoption
• Own positioning and messaging, and ensure it's understood and used consistently across the company
• Lead product launches and integrated cross-functional campaigns
• Translate complex product capabilities into clear business value for pharma and life sciences audiences
• Build sales enablement materials, train sales teams on messaging, and partner on deal support
• Own brand strategy, voice, and visual identity, and ensure consistency across every touchpoint

Requirements

• 10+ years of marketing experience, with a substantial foundation in product marketing (B2B SaaS, enterprise software, or healthcare tech)
• Prior experience marketing to pharmaceutical or life sciences audiences
• A track record leading marketing as a function, not just executing campaigns, including owning strategy, budget, and cross-functional influence at the executive level
• Experience building and/or managing a marketing team
• Proven success driving GTM strategy, product launches, brand-building, and demand generation in a single role or across a marketing organization
• Strong ability to translate complex, technical product capabilities into business value for sophisticated buyers
• Experience with conference/event strategy and field marketing

Preferred

• Background in pharma business development or licensing
• Experience marketing AI/ML or data/analytics platforms
• Experience managing PR or communications agencies
• Proficiency with ABM platforms, marketing automation (HubSpot, Marketo), and CRM tools
• MBA or advanced degree in business, marketing, or life sciences
• Early-stage or startup marketing experience, including building a function from the ground up