Responsibilities

• Strategy and positioning. Translate our business strategy into a roadmap that becomes the operating system for how we go to market — informing the website, sales materials, campaigns, launches, events, and partnerships. Build one New Horizon voice with different messages for a hedge fund COO, a founder, a business owner, a private-banking client, and a prospective hire.
• Market intelligence and prospecting. Help answer the questions our bankers ask every week: Where are our customers? Which 500 companies and people should we know? How do we reach them? Map target segments, decision-makers, and centers of influence. Support our coverage teams with account-based marketing.
• Events, content, and thought leadership. Decide which conferences to attend and which to skip, based on the pipeline they produce. Build a content engine — articles, newsletters, social, video, PR — and put our executives and bankers on the right panels, podcasts, and stages.
• Sales enablement. Pitch decks, one-pagers, case studies, competitive intelligence, and prospect campaigns built from what actually happens in customer conversations.
• Launches. Turn new products, partnerships, and markets into propositions customers understand, with positioning, audiences, and launch plans.
• Talent marketing. Partner with HR to put the New Horizon story in front of the bankers and builders we want to hire — with the same find-reach-measure discipline we apply to customers.
• Compliance partnership. Work with our Compliance team so everything we publish meets bank advertising and disclosure requirements, without slowing us down.

Requirements

• 8+ years in marketing, growth, or a related field, including a track record of building or substantially transforming a function, brand, or business line
• Experience supporting a sophisticated B2B sales organization with segmentation, positioning, and go-to-market strategy
• Proven use of market data to find customer opportunities and measure marketing ROI
• Excellent writing, storytelling, and taste
• Experience managing agencies, freelancers, and vendors
• Comfort working directly with a CEO and senior executives — including telling them when an idea won’t work

Preferred

• Experience in financial services, fintech, investment management, professional services, or another complex B2B market
• Exposure to hedge funds, asset managers, family offices, or RIAs
• Brand or naming work at a company going through a period of growth or repositioning
• Experience marketing in a regulated industry

Benefits

• full benefits