Responsibilities

• Paid Ad Strategy: Design and execute a high-impact paid acquisition strategy to continue to scale up spend across platforms like Google, Meta, TikTok, and YouTube, prioritizing UGC ads to drive engagement and conversions
• UGC Ad Expertise: Develop and optimize UGC ad campaigns, sourcing authentic content from creators to reduce CAC and boost click-through rates
• Analytics & Reporting: Use tools like Google Analytics, SEMrush, or Appsflyer to track paid and organic performance, identifying high-value segments and reducing churn through data-driven insights
• Team Leadership: Mentor marketing team members and collaborate with product and finance teams to align campaigns with retention and monetization goals
• Experimentation: Test innovative ad formats, content types (e.g., case studies, tutorials), and SEO tactics to stay ahead of industry trends

Requirements

• Experience: 10+ years in marketing functions with 5+ years leading performance marketing for consumer apps and/or eCommerce or D2C brands. Proven success in paid ad and UGC ad campaigns (e.g., TikTok, Instagram)
• Startup Experience: At least 5+ years of experience in a startup environment
• Managed a budget of $2m+ in paid search budget or $1m in paid social budget
• Track Record: Successfully scaled paid marketing while achieving ROI efficiency. Experience scaling organic traffic through content and SEO is a plus
• Leadership: Experience leading marketing teams or consulting for startups, with strong communication skills to align with CEO and finance stakeholders

Benefits

• Remote work - we trust you to get your work done and make it to your meetings👩‍💼👨‍💼
• Flexible schedule - we make it easy to take care of the important things, like your family and health👪👩‍⚕️
• Unlimited PTO + 14 Paid Holidays + Paid Sick Days - we want our employees to have time to care for their personal wellness and mental health💆‍♀️💆
• Paid maternal/parental leave - enjoy time with your family's new addition👩‍🍼👨‍👩‍👧
• 401(k) + employer match 💸
• Medical, dental, vision, and life insurance with generous employer contributions🏥
• Health savings accounts
• Life insurance
• $1000 office stipend; monthly education and internet stipend
• Wellness stipend - use for yoga class, gym membership, or anything that improves your personal wellness🧘‍♀️
• Apple computer or PC of your choice