Responsibilities

• Own the Growth Engine - Own sales-accepted leads from inbound as the primary metric, covering volume, quality, and conversion end-to-end.
• Set the strategy for how h2x shows up in the market: positioning, messaging, channels, and content.
• Build the marketing stack to surface every insight we need. If what we have today can’t answer the question, fix it.
• Be the person who can look at the numbers, explain exactly where to focus and why, and forecast the change to expect before you ship.
• Close the loop with Sales so we learn from every lead and every deal, won or lost.
• Stay ahead of Product so you always know what features are coming next and why they matter, and the team can build demand for them before launch, not after.
• Design, ship, and monitor AI agents and automated workflows that take repeatable marketing work out of human hands.
• Treat the marketing stack as a product: instrumented, iterated on, and owned.
• Protect the human-to-human parts of marketing. Use agents to buy the team time to do that work really well.
• Document what you build so the team can compound on it rather than reinvent it.

Requirements

• Scaled a marketing function from a seed or early-stage B2B SaaS company and played a key role in that growth.
• Genuinely AI-native. You’ve built and shipped real agents or automated workflows that do marketing work, not just used ChatGPT to draft copy. Be ready to walk through exactly what you’ve built and what it replaced.
• Deep experience in marketing a technical product to a technical buyer, such as engineers, architects, developers, or similar. You can hold your own in a conversation about how the product actually works.
• Proven track record growing inbound-led demand into sales-accepted leads, with real numbers behind it, especially bottom-of-funnel conversion.
• Strong product marketing instincts and a track record of telling product stories well.
• Very data-driven. Comfortable with numbers and able to explain what a change will do before you ship it.
• Strong marketing ops muscle. Fluent in HubSpot or equivalent, and defaults to building systems rather than slides.
• Comfortable splitting time between hands-on building (shipping agents, writing the positioning, editing the site) and leading a team.
• Direct, organised, and pragmatic.

Nice To Have

• Experience in marketing to complex buyers, such as engineers.
• Familiarity with the building services, construction, or engineering software industry.
• Experience leading a team.
• A clear point of view on how marketing teams should be shaped in an AI-native world.

Benefits

• Hybrid working: 3 days per week in our San Diego office, 2 days remote.
• A real leadership seat. You own the function and shape how h2x shows up in the market.
• Report directly to the CEO/Founder, who has lived this problem and knows what they’re hiring for.
• An early-stage company with big ambitions and real ownership over how we get there.
• A team that takes customers seriously but doesn’t take itself too seriously.