Responsibilities

• Set Gumloop’s marketing strategy, translate company priorities into a focused roadmap, and define how success will be measured.
• Clarify who Gumloop is for and why it matters by owning our ideal customer profile, category, positioning, narrative, and brand.
• Lead planning for major product launches, with clear messaging for individual users and enterprise buyers.
• Bring product marketing, brand, content, growth, and demand generation together around shared priorities, clear ownership, and consistent execution.
• Partner with Product, Sales, Growth, and Customer Success to turn customer feedback, market insight, and performance data into better marketing decisions.
• Set the operating cadence for the function and decide where to invest budget and resources.
• Build and develop the marketing team, and personally lead the work where your judgment can have the greatest impact.

Requirements

• Experience leading marketing at a high-growth B2B software company, with clear evidence that your work contributed to company growth.
• A track record of building, managing, and developing a multidisciplinary marketing team.
• Strong judgment in customer segmentation, category, positioning, messaging, and product launches.
• The ability to understand an innovative product and turn it into a clear, differentiated story.
• Broad marketing range across product marketing, brand, content, growth, and demand generation, with the ability to connect them into one strategy.
• Experience supporting enterprise sales motions.
• Sound operating judgment, including the ability to prioritize, allocate resources, and make decisions with incomplete information alongside founders and cross-functional leaders.
• Strong writing and creative judgment, with an instinct for marketing that feels authentic to the company and useful to its audience.

Preferred

• Experience marketing AI, automation, developer tools, or another technical product.
• Experience building or reshaping a marketing function during a period of rapid growth.
• Experience using AI and automation to improve marketing workflows and increase the team’s leverage.

Benefits

• Competitive salary and meaningful equity
• Paid time off: 24 days for SF employees
• $350 monthly wellness benefit
• 15 days of temporary remote work flexibility per year
• 401(k) match up to 6%