Responsibilities

• Positioning and Messaging: Develop and own LSP Division core narrative, value proposition, and segment-specific messaging for freight forwarders, 3PLs, and brokers
• Translate complex platform capabilities, carrier graph, agentic infrastructure, multi-modal coverage, developer SDK into crisp, credible copy that earns the trust of sophisticated logistics buyers
• Partner with the Head of Sales, and product team to bring new capabilities to market with clarity and speed
• Establish and maintain the brand voice and written standards for all LSP Division external communications; the brand is distinct from project44’s Shipper identity and should be built accordingly
• Web and Digital Presence: Own the LSP Division web experience end to end: strategy, content, design direction, and ongoing optimization (lsp44.ai and related properties)
• Build and manage landing pages, campaign assets, and digital properties with hands-on execution
• Apply AEO (answer engine optimization) and SEO principles to drive organic visibility in a market increasingly shaped by AI-powered search, LSP buyers research and evaluate through APIs, developer communities, and peer networks
• Demand Generation: Design and run campaigns across email, paid, content, and events to generate qualified pipeline for the LSP segment
• Build account-based marketing motions targeting LSP Ops personas with sales cycles measured in weeks, not quarters
• Leverage project44’s data platform and intent signals for targeting, personalization, and ABM
• Own top-of-funnel metrics and pipeline contribution reporting; connect marketing activity to revenue outcomes clearly and credibly

Requirements

• 7–10 years of B2B marketing experience with demonstrated range across product marketing, demand generation, and marketing operations
• Genuinely AI-native: you use AI tools daily to accelerate research, content, campaign execution, and reporting and you build workflows, not just prompts
• Exceptional writing ability: you produce crisp, specific copy that earns credibility without relying on adjectives, and you can write in a brand voice that is not your own
• Data-driven by instinct: you know how to build a funnel, instrument it, and optimize based on what the numbers say
• Hands-on with web: comfortable in a CMS, basic HTML/CSS, landing page builders, and design tools (Figma, Canva, or equivalent)
• Experience with marketing automation and CRM platforms (HubSpot, Salesforce, or equivalent)
• Proven ability to operate independently in an early-stage or startup environment—you do not need a team to get things done

Preferred

• Direct experience in the LSP, freight forwarding, or broader logistics technology market as a practitioner, operator, or close advisor
• Background building a marketing function from zero in a founder-led or high-growth environment
• Familiarity with API-led, developer-first, or infrastructure product marketing—where the buyer builds on the platform rather than using a UI
• Experience with account-based marketing (ABM) motions in a mid-market B2B context where the buyer is an ops leader, not a procurement committee
• Prior exposure to a spinout, carve-out, or new-venture launch within a larger company
• Understanding of how logistics buyers, ops leaders, tech teams, and executives at freight forwarders and 3PLs evaluate and adopt new technology