🚀 We're Hiring — Head of Marketing & Content | Sweatcircle, Inc.

🦄 Commission-Based | 1099 Contractor | 6-Month Trial | Remote — United States

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We are not building another fitness app.

SweatCircle is building a new category — a hyper-local fitness marketplace where anyone can discover, book, and train with independent coaches anywhere. From strength training in a park to yoga on a rooftop to running sessions through city streets. We are creating the system that connects coaches, studios, and communities with the people who need them most.

We are a Delaware C-Corp. We are early-stage and actively raising a seed round from investors. We are pre-revenue — and that is exactly why this moment is the one to join. 🔥

The goal is a $1 billion valuation. That is not a tagline. That is the target.

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🎯 THE ROLE

We are looking for a Head of Marketing & Content — someone who will build the Sweatcircle brand from the ground up and make sure the world knows we exist.

This is not a social media manager role. This is not a content calendar role. This is the person who defines our voice, tells our story, and creates the marketing engine that drives coaches, clients, and partners to the platform organically.

You will work directly with the founders, own every aspect of brand and content, and be one of the first people on this team. Your fingerprints will be on everything.

This is a 6-month trial starting in 2026. Hit the numbers and the conversation about salary, equity, and long-term compensation becomes very real.

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🏆 WHAT YOU WILL OWN

🎙️ Brand Voice & Identity — Define and own the Sweatcircle voice across every channel and every piece of content. Make sure everything we put out feels unmistakably us

.

📱 Social Media & Content Strategy — Build and execute a content calendar across Instagram, LinkedIn, TikTok, and YouTube. Create content that educates, inspires, and converts — not just fills a feed

.

✍️ The Lab Editorial Hub — Own Sweatcircle's editorial content platform. Drive programmatic SEO that brings coaches and clients to the platform organically month after mont

h

.
📖 Coach & Community Storytelling — Tell the stories of our coaches, our clients, and the communities we are building. Make people feel what Sweatcircle is before they ever book a sessio

n

.
🤝 Influencer & Creator Partnerships — Build relationships with fitness influencers, content creators, and community leaders who amplify the brand without requiring a budge

t

.
📊 Growth Through Content — Drive organic user and coach acquisition through content that actually moves people. Every piece of content should have a purpose tied to platform growt

h

.

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📊 YEAR 1 CONTENT & MARKETING TARGE

T

S
📱 3 active social channels with consistent weekly conte

nt🔍 50+ SEO-optimized articles published on The L

ab📧 Email list of 1,000+ coaches and users by Month

6🎥 12+ coach and community story features publish

ed🤝 5+ influencer or creator partnerships activat

ed📈 Organic traffic contributing to 20%+ of new user and coach signu

p

s

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💰 THE MONEY — REAL NUMBERS, NO FLU

F

F
This is commission and performance-based during the trial period. Here is exactly what you ear

n

.
Your commission structur

e

:
✅ $5.00 per activated coach directly acquired through content or marketing channels you o

wn✅ $1.00 per new user who signs up and books their first session through organic content you creat

ed✅ 10% of first month revenue from any influencer or creator partnership deal you clo

se✅ 10% of first month revenue from any brand partnership or sponsorship you bring

in✅ Revenue share on organic coach and user acquisition — the more your content drives signups the more you earn every mon

t

h

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📈 WHAT YOU CAN ACTUALLY EA

R

N
🌱 Early Stage (Month 1 to 2) — Building content engine, early partnerships forming — approximately $300 to $500 per mon

t

h
📈 Building (Month 2 to 3) — Content driving consistent signups, first partnerships closed — approximately $600 to $900 per mon

t

h
🎯 Q1 Target — Month 3 — 20 coaches acquired through content, 2 partnerships closed — approximately $1,000 per mon

t

h
🔥 On Track (Month 4 to 5) — Organic traffic growing, email list building, content converting consistently — approximately $1,200 to $1,500 per mon

t

h
🏆 Q2 Target — Month 6 End of Trial — 50 coaches acquired through content, 5 partnerships, 500+ organic signups — approximately $1,800 to $2,200 per mon

t

h
🚀 Scale Post-Trial — Content engine fully built, organic acquisition compounding — $2,500 per month and growi

n

g
Content compounds. Every article, every video, every story you create keeps working for you and for the platform long after you publish it. The best content marketers understand that the work you do in Month 1 is still driving signups in Month 12.

📈

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🔓 MILESTONE GAT

E

S
Q1 Review — Month

3Hit 20 coach signups through content, 2 brand or influencer partnerships, and 3 active social channels posting consistently — earn a performance bonus and commission rate increase for Q2.

✅
Q2 Review — Month 6 — End of Tri

alHit 50 coach signups through content, 5 partnerships, 50+ SEO articles published, and measurable organic traffic contributing to platform growth — formal conversation opens for base salary, increased revenue share, and founding-team equity.

🦄

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🎁 AFTER THE TRI

A

L
If you hit the numbers, here is what is on the tabl

e

.
💵 Base salary supported by platform reven

ue📈 Increased revenue share tied to content-driven acquisiti

on🏢 Equity from Sweatcircle's founding team pool — founding-level, not employee-lev

el🚀 Budget for paid media, tools, and content production as the company gro

w

s
We are currently raising a seed round from investors. When that capital is in the bank, marketing budget and cash compensation begin. The person who built the brand that attracted those investors will be first in lin

e

.

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🌊 OUR CULTU

R

E
We are building something differen

t

.
This is not a place where founders chase team members. This is a place where team members move firs

t

.
We do not hold hands — we build togethe

r.We do not micromanage — we trus

t.We do not wait — we creat

e

.
Think of it like being out in the ocean. You are balancing, adjusting, moving. You might fall — but you get back up. And when you catch the wave, it is worth it.

🏄
You should feel energized building this. Not draine

d

.

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✅ WHO YOU A

R

E
You are a content creator and a strategic thinker — you can zoom out and zoom i

n.You are obsessed with fitness, wellness, or community — you understand the culture from the insid

e.You move fast and figure things out — you do not wait for a playboo

k.You have built something from scratch before — a brand, a following, a campaign — and you have the results to show for i

t.You think like an owner, not an employe

e.You want upside — not just a paychec

k

.
Bonus if you have experience in startups, fitness, or marketplace platforms, understand SEO and content-driven growth, have a personal brand or following of your own, or have managed content teams befor

e

.

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❤️ WHY THIS MATT

E

RS
The fitness industry is broken. Independent coaches — the best coaches — are invisible. Corporate wellness is underserved. Local communities have no real fitness infrastructu

r

e.
Sweatcircle fixes all of th

a

t.
Every coach story you tell helps a coach get discovered. Every piece of content you create helps a client find the right coach. Every brand partnership you build puts Sweatcircle in front of the people who need it mo

s

t.
You will not just be joining a company. You will be helping build one

.🦄

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📩 HOW TO AP

P

LY
Send the following to Tajal.diop@sweatcircle

.

io
1. A short intro about yourself and why this role fits

you2. Two or three examples of content, campaigns, or brand work you have crea

ted3. Optional — a quick idea for how you would introduce Sweatcircle to a brand new city through content al

o

n

e

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Sweatcircle, Inc. is an equal opportunity employer. We welcome applicants from all backgrounds and locations across the United States

.

🇺🇸
This is a remote, performance-based independent contractor position (1099). Compensation is commission and performance-based with a clear path to salary and founding-team equity upon hitting milesto

n

es.
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ting