Responsibilities

• Develop unified marketing strategy across B2C and B2B channels.
• Create clear, simple product marketing that makes complex offerings digestible
• Stay on the pulse of cultural trends to position Checkmate as the "cool" choice in savings and marketing tech
• Generate cold leads beyond our current agency-dependent sourcing. North star is diversifying our sales funnel and bolstering direct sales vs. referrals at a low CAC.
• Create viral-worthy content from conferences, partnerships, and B2B events (LinkedIn, podcasts, etc.)
• Build B2B community through experiences, dinners, and thought leadership
• Develop product marketing materials (decks, videos, guides) that clearly communicate value
• Help with the overhaul of our website to better align with the B2B/B2C strategy you set
• Support sales, partnerships, and customer success with quality lead gen
• Execute social media strategy focused on amplifiable moments - own the conversation. North star is growing MAU MoM

Requirements

• 5-8 years in growth marketing or product marketing at software/SaaS startups
• Second-in-command experience (reporting to a CMO/SVP/VP as a Marketing Director, Head of Growth, etc.) with proven execution ability
• Ecommerce tech or B2B/B2C hybrid background preferred
• Track record of building brand while driving measurable outcomes

Preferred

• US Remote-friendly, with remote hubs in NYC and LA

Benefits

• Competitive salary + equity
• Healthcare + dental + vision
• 401(k)
• 4 weeks PTO + health days
• Gym membership reimbursement
• Regular offsites and team retreats
• US Remote-friendly, with remote hubs in NYC and LA