Responsibilities

• Own brand messaging, pipeline contribution, and sales enablement while driving measurable, sustainable growth aligned with company revenue targets.
• Own a defined portion of marketing-sourced and marketing-influenced pipeline
• Continuously optimize targeting, channels, and spend based on close rates and deal quality
• Partner with Sales to maximize lead generation effectiveness and conversion.
• Own sales enablement content, tools, and messaging
• Assist with the development of content marketing tactics and the measurement of their effectiveness.
• Build and maintain core sales assets including:
• Sales decks and one-pagers by industry vertical
• Case studies and testimonials
• Participate periodically in sales calls and pipeline reviews
• Translate real sales feedback into messaging across website, ads, and campaigns
• Lead and maintain inbound marketing across paid search, SEO, social, and conversion optimization
• Manage Google Ads strategy, spend, and ROI
• Own technical SEO, keyword strategy, and content optimization
• Manage landing pages, A/B testing, and funnel performance
• Track and report on conversions, traffic, lead volume, and quality
• Identify and prioritize 2–3 core verticals or ICP segments
• Develop vertical-specific messaging, landing pages, campaigns, and case studies
• Partner with sales on account targeting, events, and webinars

Requirements

• Bachelor’s degree in Marketing, Public Relations, or equivalent experience
• 7+ years of B2B marketing experience, ideally in services or technology
• Proven experience owning marketing strategy and execution
• Direct experience with revenue or pipeline accountability
• Strong background in hands-on digital marketing, paid search, SEO, and analytics
• Experience building sales enablement assets and working closely with sales teams
• Exceptional communication, organization, and project management skills
• Comfort operating both strategically and hands-on
• B2B and IT/services industry experience strongly preferred

Benefits

• Enterprise-level health plan (with company contribution), dental, vision, disability insurance
• 401(k) with company match
• 3 weeks of paid time off per year
• Primarily in-office - up to 1 day/week when on plan