Digital Marketing Manager
Cresta
USA (Remote)
$100K/yr - $165K/yrIn-houseFull-timeManager3+ years exp.
11 hrs ago
Head of Marketing
Boston, MA (Remote)
$150K/yr – $165K/yrSenior LevelFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive end-to-end growth marketing for B/SPOKE Studios, owning strategy, full-funnel execution, and team leadership to turn marketing into measurable revenue.
- Must-have: Own the marketing tech stack for accurate routing, attribution, and reporting.
- Standout: Lead multi-channel campaigns, influencer programs, and budget accountability with measurable lift.
- Standout: Build a scalable AI-enabled content and AEO strategy to position marketing as a revenue engine.
Job Description
Responsibilities
- Own the marketing tech stack (HubSpot, Salesforce, GA4, CRM/lifecycle tools) to ensure accurate lead routing, attribution, and reporting
- Define and track KPIs across the full funnel — top-of-funnel, intro/trial conversion, CAC, LTV, retention, and upsell
- Stand up a continuous test-and-learn engine across creative, channel, audience, and offer — and cut what doesn't work
- Build the model that connects marketing spend to pipeline and revenue, informing budget, headcount, and channel mix
- Own the customer journey from first touch through activation, retention, and upsell — with clear segmentation, triggers, and offers at every stage
- Build, optimize, and continuously improve automated communication flows (email, SMS, push, in-product) with a high bar for personalization and measurable lift
- Oversee paid acquisition (search, social, display) in collaboration with internal team and external agencies, maintaining optimal CAC and high-intent lead flow
- Partner with Product, CS, and Sales to drive retention, NRR, and upsell through playbooks that turn clients into advocates
- Lead multi-channel strategy designed to drive qualified pipeline and revenue
- Lead regional and national expansion marketing — build the launch playbook, run presale and brand-awareness campaigns, and orchestrate successful market openings
Requirements
- You have roughly a decade of marketing experience in industries where brand, community, and membership engagement are central levers
- You've owned full-funnel lifecycle marketing — acquisition, activation, retention, and upsell
- You've produced disproportionate results without a big paid budget by leaning on lifecycle, organic, community, and brand
- You understand how AI has changed the marketing landscape and how to leverage it across content, segmentation, and experimentation
- You've hired, coached, and developed marketers, set clear scopes of ownership, given hard feedback, and grown your team's craft
- This role manages 2 direct reports plus contractors — prior management experience is a must
- You have genuine fitness fluency. A personal interest in fitness and wellness, ideally as a consumer of boutique fitness.
Preferred
- Agency experience is a plus — but we need someone who has operated in-house and owned the P&L impact of their work.
- Experience with expansion into new markets (launch playbooks, presale, brand-awareness campaigns) is a plus.
- Strong preference for candidates with genuine fitness fluency and personal interest in fitness and wellness.
Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive benefits package, including health, dental, vision, and 401k.
- Opportunities for professional development and career advancement.
B/SPOKE Studios
Launched in 2014, B/SPOKE is a fitness haven offering Indoor Cycling, Yoga, and Strength Training classes. Our welcoming studio environments encourage holistic wellness and energizing workouts that you will look forward to. Led by passionate instructors, B/SPOKE empowers individuals to achieve their fitness goals and transform workouts into a celebration of movement and self-discovery that foster a stronger, healthier, and happier lifestyle.
