Responsibilities

• Set the marketing strategy, annual plan, and budget, and own the marketing-sourced pipeline and revenue targets that go with them.
• Decide the channel mix across paid media, email, events, gifting, ABM, SEO, and the website. Prioritize by evidence and expected impact, and kill what doesn't earn its place.
• Build the account-based motion with sales: tiering, intent signals, and coordinated outreach to the accounts that matter most, including the enterprise segment we're moving into.
• Lead, coach, and grow the marketing team. You'll decide what to hire next and when.
• Set the operating cadence: goals, weekly reviews, and a launch and campaign calendar the whole company can see.
• Own how Belfry shows up in the market. Work with our PMM to sharpen positioning and messaging, and make sure it's consistent across the website, ads, sales decks, PR, and product.
• Set the content strategy: what we publish, for whom, and why, from customer stories and industry data to thought leadership from our founders.
• Run our presence at the industry events and associations where security operators gather.
• Define the KPIs and build the full-funnel reporting, in HubSpot and GA4, that ties every program back to pipeline and closed revenue, not just leads. Report on it to the executive team and the board.
• Own the martech stack with RevOps. Current stack: HubSpot, Instantly, GA4, Microsoft Clarity, and Search Console. You'll have the flexibility to add modern tools, including AI, and improve what's there.

Requirements

• 7+ years in B2B SaaS marketing, including 3+ years leading demand generation or growth and at least one stint building or rebuilding a marketing function at a growth-stage company (Series A to C)
• Experience managing and developing a team, and the judgment to know what to hire next
• A revenue-first instinct. You've owned a pipeline number, you know how to attribute it, and you've reported it to a CEO or a board.
• Depth in one or two growth channels (paid acquisition, email and lifecycle, ABM, SEO, or website and conversion optimization) and working knowledge of the rest
• Strong point of view on positioning and content. You can write, and you can tell when something isn't working.
• Experienced in setting up the tools, workflows, and reporting that make marketing operations scalable
• Comfort with ambiguity and a strong bias toward shipping over spec'ing
• Hands-on experience with or advanced interest in pursuing AI-driven workflows
• Vertical SaaS experience preferred, especially selling to operations-heavy, field-based industries

Benefits

• A small, high-ownership team that's actually building something new.
• Real equity in a high-growth start-up, with a clear path to a meaningful outcome.
• Fully covered medical, dental, and vision.
• Unlimited PTO, actually used, plus 11 paid holidays.