Responsibilities

• Brand Strategy, Creative & Storytelling
• Own the annual and quarterly marketing strategy, calendar, priorities, and budget, aligned with company goals, sales plans, product releases, and available resources.
• Serve as the brand steward for Augusta Distillery and its products, maintaining a consistent premium position, voice, visual identity, and consumer experience across every channel while developing go-to-market plans for new products and major brand initiatives.
• Lead creative concepting and development across campaigns, paid and organic social, website, email, print, point-of-sale, events, photography, video, packaging support, and sales materials. Be willing to write, edit, build briefs, direct design, and jump into execution when needed.
• Own the content strategy and detailed content calendar. Direct the internal design/content resource and outside content partners to produce a steady pipeline of high-quality, on-brand photography, video, graphics, and copy.
• Digital Marketing, Paid Media & Consumer Growth
• Own paid social strategy and execution, including Meta and other relevant platforms, with responsibility for audience targeting, creative testing, campaign structure, budget allocation, optimization, and performance reporting.
• Manage paid search, retargeting, SEO, organic social, and creator/influencer activity as appropriate, using disciplined testing to improve reach, engagement, conversion, and return on marketing spend.
• Own email and CRM strategy, including list growth, segmentation, product-release communications, lifecycle campaigns, and programs designed to strengthen first-party consumer relationships and repeat purchasing.
• Build practical reporting using GA4, Google Tag Manager, Meta Ads Manager, e-commerce analytics, and other available data. Turn data into clear actions and ensure digital marketing and age-gating are executed in accordance with applicable alcohol-industry requirements.

Requirements

• 6+ years of progressive experience in marketing, brand, creative, digital, or growth roles for a consumer-facing business. Premium spirits, beer, wine, luxury, lifestyle, hospitality, or another premium consumer category is strongly preferred.
• Demonstrated ability to operate as both a strategic leader and a hands-on executor in a small or entrepreneurial organization, including experience directing employees and outside agencies/vendors.
• Strong creative experience and judgment, with examples of campaigns, content, copy, photography/video direction, design direction, web work, or other consumer-facing creative development.
• Hands-on experience with paid social and digital performance marketing, including campaign management, creative testing, audience strategy, optimization, and measurement.
• Experience leading or materially contributing to a website redesign/build and working with e-commerce or DTC platforms, conversion optimization, and digital merchandising.
• Working knowledge of social and scheduling platforms, email/CRM tools, CMS and e-commerce platforms, GA4/Google Tag Manager, Meta Ads Manager, SEO/SEM, and related marketing technologies. Familiarity with Adobe Creative Suite and/or Canva is valuable.
• Strong project-management and budget-management skills, with the ability to prioritize and complete a large number of projects across internal teams and outside partners.
• Excellent written and verbal communication skills. Bachelor's degree in marketing, communications, design, business, or a related field is preferred; equivalent relevant experience will be considered. Curiosity about and enthusiasm for bourbon and premium spirits is important.

Preferred

• Familiarity with Adobe Creative Suite and/or Canva is valuable.