Head of Marketing - AI-Native Ecommerce Growth Lead at Vista Fulfillment Group | Santee, CA | $45/hr – $60/hr

Head of Marketing - AI-Native Ecommerce Growth Lead

Santee, CA (On-site)

$45/hr – $60/hrSenior Level5+ years expFull time

Posted 2 months ago

The other 99% submit and hope. You're about to do something different.

Own end to end growth engine for an alcohol ecommerce marketplace with a strong bias toward lifecycle, paid media, SEO, and AI powered workflows.

Drive cross channel growth spanning Shopify, Klaviyo, paid media, SEO and content to hit revenue and LTV targets.
Build repeatable systems and weekly/monthly reporting for campaigns, audience segmentation, and customer journeys.
Lead with AI and automation tools to speed output, improve deliverability, personalization, and conversion.

Build and lead the full marketing roadmap across acquisition, retention, conversion, and brand growth
Create monthly growth plans tied to revenue, traffic, conversion rate, repeat purchase rate, email revenue, CAC, ROAS, and LTV
Own Shopify, Klaviyo, paid media, SEO, GEO/AEO, content, affiliates, partnerships, and marketplace growth
Use AI tools like ChatGPT, Claude, Gemini, Perplexity, Zapier, Make, Airtable, Notion, and Google Sheets to improve speed and output
Build repeatable systems for campaign production, content creation, product research, audience segmentation, reporting, and customer journey optimization
Lead SEO strategy across technical SEO, product/category pages, internal linking, keywords, schema, backlinks, and content
Lead GEO/AEO strategy to help the brand show up in AI search, answer engines, and conversational shopping journeys
Own Klaviyo campaigns, flows, segmentation, deliverability, testing, personalization, and reporting
Improve flows like welcome series, abandoned cart, browse abandonment, post-purchase, winback, reviews, replenishment, VIP, and product recommendations
Manage paid acquisition across Meta, Google, TikTok, YouTube, affiliate, retargeting, and other relevant channels