Head of Marketing at Adaptiva | Kirkland, WA | $200K/yr – $300K/yr

Adaptiva

Head of Marketing

Kirkland, WA (On-site)

$200K/yr – $300K/yrSenior Level10+ years expFull time

Posted 4 months ago

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Job Summary

Drive end-to-end B2B software marketing at a high-growth company, aligning product, demand, and analyst relations to accelerate pipeline.

Own end-to-end marketing strategy and execution across Product Marketing, Demand, PR, and Launches.
Must-have: 10+ years leading B2B software marketing at growth-stage companies.
Standout: Direct analyst relations with Gartner, IDS, and Forrester.

Job Description

Responsibilities

Own end-to-end marketing strategy and execution, including Product Marketing, Demand Generation, Content, Public Relations, Analyst Relations, Customer Marketing, and Partner Marketing.
Plan, orchestrate, and execute multiple product launches in quick succession, keeping schedules aligned with the product roadmap.
Develop and articulate Adaptiva’s positioning and messaging across IT and cybersecurity for enterprise buyers.
Build, mentor, and scale a marketing team delivering repeatable, high-volume pipeline through earned, owned, and paid channels.
Design and execute go-to-market plans that contribute to pipeline, revenue, and customer expansion with measurable ROI.
Own analyst relations with Gartner, IDS, and Forrester to drive leadership recognition in the AEM space.
Continuously evaluate market trends to identify whitespace and sharpen brand differentiation.
Serve as strategic partner to Sales and Product, ensuring alignment on messaging, enablement, and campaigns priorities.

Requirements

10+ years of progressive marketing leadership experience, especially in B2B software startups or high-growth tech.
Bachelor’s degree in Marketing, Business Administration, or related field; Master’s preferred.
Strong product marketing foundation with ability to distill complex technical concepts into clear, compelling stories.
Demonstrated success scaling a marketing organization through rapid growth.
Ownership, metrics-driven outcomes, and bias for action as leadership style.
Deep familiarity with Enterprise IT or cybersecurity; endpoint management experience is a plus.

Preferred

Deep familiarity with the Enterprise IT or cybersecurity landscape.
Experience with endpoint management solutions is a strong plus.

Benefits

Industry-leading benefits package, including 100% company-paid health insurance
Performance-based bonuses
A 401(k) retirement plan
Generous stock options for long-term company participation

Adaptiva

3.2 Glassdoor

Adaptiva, the autonomous endpoint management company, delivers the fastest way to patch and manage endpoints at scale. The company offers OneSite, the first fully adaptive autonomous endpoint management platform. IT and cybersecurity leaders use OneSite to gain a hands-free, fully automated approach to speeding the continuous delivery of software, patches, and vulnerability remediations. Founded nearly two decades ago, hundreds of today’s largest global organizations rely on Adaptiva to increase operational efficiency, reduce risk, and maximize patching velocity across millions of endpoints. Adaptiva is headquartered in Kirkland, Washington with offices in Chicago and London. Learn more at adaptiva.com, and follow the company at LinkedIn, Facebook and X.

Founded in 2011

Kirkland, Washington, USA

98 employees (7 in marketing)

adaptiva.com

52% recommend to a friend

53% CEO approval