Head of Live Sports
New York City, NY (Hybrid)
Posted 11 days ago
Job Summary
Own the live sports business end-to-end, driving P&L, partnerships, pricing, and product requirements while building and leading teams across partnerships, pricing, and deal operations.
- Own the live sports P&L and revenue targets
- Define sponsorship units and partner roadmap across the sports calendar
- Lead cross-functional teams including partnerships, pricing, and deal operations
Job Description
Responsibilities
- Partnerships - Build senior relationships with the networks, streamers, leagues that hold live sports rights
- Pricing & P&L - Own the live sports P&L, with targets for revenue, margin, partners, campaigns
- Team - Hire a team covering partnerships, pricing, deal operations
- Product - Define what live sports needs from the platform, from ad break scheduling to blackout rules
- Sales & Operations - Package live inventory around the sports calendar for the sales team
- Partnerships - Negotiate inventory commitments, rates, minimums, makegoods across direct, PG, PMP deals
- Partnerships - Define sponsorship units, category rules for every partner deal
- Partnerships - Plan the partner roadmap across the sports calendar, from regular season to tentpole events
- Pricing & P&L - Build the live sports rate card, from partner cost to sell-side price
- Pricing & P&L - Track margin by partner, event, season to decide where to grow
Requirements
- 12+ years in sports media, with senior experience in live sports ad sales, sports partnerships or programmatic supply
- You've negotiated live sports inventory or sponsorship deals with senior counterparts, and owned the revenue number
- Fluency in PG, PMP and direct deals, and in how live inventory is packaged and priced
- Experience hiring and leading a team
- Experience working across product, engineering, sales and legal to turn an open problem into a plan
- Working knowledge of privacy limits in content-level advertising, including the VPPA
Preferred
- Experience with self-serve platforms or performance advertisers.
Benefits
- Variable pay — Based on real Vibe business goals.
- Full health coverage — Comprehensive medical, dental, and vision insurance.
- 401(k) with matching — We invest in your future, not just your output.
- Flex PTO — Take the time you need. We measure results, not hours.
- Workspace worth showing up for — Our Flatiron office is full of natural light, we're in 3 days a week with flexibility built in, and our amazing workplace experiences manager keeps the space.
- Parental leave — Paid leave for all parents.
- Annual offsite — The whole team, once a year, somewhere worth the trip.
- For great candidates, we will support relocation to New York City.
Vibe
Vibe.co is the all-in-one self-serve platform built for performance marketers who want to turn Streaming TV into a true growth channel. Trusted by over 10,000+ performance-driven brands, Vibe brings digital precision, transparency, and measurable ROI to Connected TV advertising.Designed for results, not impressions, Vibe helps advertisers drive real performance across metrics like CPA, ROAS, and conversions. Powered by proprietary transactional data, Vibe delivers hyper-targeted TV campaigns with the same accuracy and personalization you expect from Instagram ads—but on the biggest screen in the home.Vibe gives marketers seamless access to the entire streaming TV ecosystem through one simple, intuitive interface. No agencies, no delays, no middlemen. Just full control, instant activation, and performance you can measure.Integrated with leading marketing tools like Klaviyo, Segment, HubSpot, Triple Whale, and Northbeam, Vibe connects your customer data to TV in real time for smarter attribution and optimization.Backed by $80M in funding, Vibe is redefining how modern marketers scale with TV—turning a traditional brand channel into a high-performing, self-serve growth engine.Get started today on https://vibe.co
Salaries
Posted range
$132K/yr – $264K/yr
Taken straight from the job posting.
Marketing Team
People
Founders / CEO
HR / Recruitment
Marketing Leadership
Funding
Funding History
- Sep 2025Series B • $50M
- Feb 2024Series A • $22.5M
- Sep 2022Seed • $6.4M
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