Responsibilities

• Own the LifeLock Brand and Growth marketing roadmap and annual and quarterly planning across Acquisition, New Initiatives and Web.
• Lead the planning cadence for LifeLock’s growth goals, including priority-setting, resource and investment alignment, and regular roadmap reviews with leadership and cross-functional partners.
• Drive prioritization and track progress across initiatives using clear criteria based on impact, investment, feasibility and strategic fit.
• Identify, size and prioritize growth opportunities across new channels, devices, promotions and customer segments.
• Build rigorous business cases covering market sizing, unit economics, channel potential, forecast scenarios and clear investment recommendations.
• Partner with Brand & Growth leads and Finance to validate assumptions, then track forecasts against actuals to improve business-case accuracy over time.
• Hand off approved opportunities to the Brand & Growth Initiatives team with clear success criteria and a measurement plan.
• Use AI and new tools to accelerate analysis, research synthesis and scenario modeling.
• Own a unified LifeLock research plan that brings together consumer, market and brand research needs across teams.
• Build and maintain a competitive insights program covering pricing, positioning and product propositions, and translate findings into roadmap implications.

Requirements

• Education : Bachelor’s degree in marketing, business, finance, analytics or a related field preferred.
• Experience : 10+ years across growth strategy, portfolio or product marketing, strategic planning or marketing planning, ideally in a technology, subscription or consumer business with a complex product portfolio; experience owning multi-year roadmaps and driving adoption across teams without direct authority.
• Skills:
• · Strategic planning and roadmap ownership across brand, growth and product marketing.
• · Business-case development, including market sizing, unit economics, forecasting and scenario modeling.
• · Acquisition strategy experience, ideally in a subscription or consumer business.
• · Strong financial and analytical skills, with the ability to partner effectively with Finance on assumptions, forecasts and P&L impact.
• · Research agenda development, competitive intelligence and customer-journey mapping.
• · Ruthless prioritization and trade-off framing across competing investments.
• · Executive storytelling and clear, structured communication of complex decisions.