Head of Lifecycle Marketing

USA (Remote)

$155K/yr – $220K/yrSenior Level8+ years expFull time

Posted 7 weeks ago

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Job Summary

Own end-to-end post-funding lifecycle for lending products, tying LTV and portfolio yield to profitability and owning the go-to-market touchpoints across activation, retention, and win-back.

  • Lifecycle ownership: drive next-best-offer logic, re-engagement moments, and cross-sell across new products and partnerships.
  • Data-driven decisioning: work with cohort, propensity, and uplift models to maximize revenue while managing risk.
  • Experimentation and governance: runtime holdouts, incrementality tests, and weekly/monthly reviews to steer the lifecycle stack and roadmap.

Job Description

Own end-to-end post-funding lifecycle for lending products, tying LTV and portfolio yield to profitability and owning the go-to-market touchpoints across activation, retention, and win-back.

  • Lifecycle ownership: drive next-best-offer logic, re-engagement moments, and cross-sell across new products and partnerships.
  • Data-driven decisioning: work with cohort, propensity, and uplift models to maximize revenue while managing risk.
  • Experimentation and governance: runtime holdouts, incrementality tests, and weekly/monthly reviews to steer the lifecycle stack and roadmap.
Happy Money logo

Happy Money

3.1 Glassdoor

Happy Money is a consumer finance company that empowers people to achieve their goals through responsible lending. With its fully-digital platform, Happy Money partners with credit unions, banks, and asset managers to originate high-quality loans, unlocking balance sheet diversification and scale. The company provides a turnkey acquisition, underwriting, and originations channel for financial institutions to grow as a force for good in their communities. Together with their capital partner network, Happy Money has originated over $6 billion in loans representing more than 300,000 individuals who have taken greater control of their financial futures. Learn more at happymoney.com.

Founded in 2009
Torrance, California, USA
385 employees (31 in marketing)
25% recommend to a friend
100% CEO approval

Traffic Signals

Monthly Visitors
140.9K
Monthly Google Ads Budget
$210.8K
Traffic Source Mix
Search
28.2%
Direct
67%
Referral
4.1%
Social
0.3%
Paid
0.4%

Headcount Trend

Current headcount: ~385

Marketing Team

Marketing Team Size
16 (4% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$337.1M
Last Raise
$145.6M
Series Unknown, 2 years ago

Funding History

  • Nov 2023
    Series Unknown • $145.6M
  • Feb 2022
    Series D • $50M
  • Sep 2019
    Series D • $70M

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