Responsibilities

• Practice Growth & Commercial Ownership - Own commercial performance of the CLM practice, including revenue, pipeline, forecast accuracy, and margin contribution across all four capability pillars - Develop and maintain the annual CLM growth plan, aligned to organizational go-to-market priorities and key vertical and platform opportunities - Approve commercial scope, pricing, and deal economics on CLM-led pursuits, engaging senior sales leadership on larger or cross-practice opportunities
• Offer Development & Market Positioning - Own the CLM offer portfolio across lifecycle marketing, loyalty, promotions, and first-party data/identity, in partnership with strategy and solutions teams - Articulate Merkle's integrated CLM story to the market: how loyalty strategy, promotions design, journey orchestration, and paid media activation combine into a customer equity growth system - Maintain external market positioning through analyst relationships, industry events, and published thought leadership on the convergence of loyalty, promotions, and paid media - Partner with strategy teams to translate platform partner developments into updated offer packages, and represent the practice in partner co-sell conversations
• Pursuit Leadership & Commercial Execution - Lead the CLM-specific pursuit motion across loyalty RFPs, lifecycle marketing retainers, promotions engagements, and first-party data strategy mandates - Build pursuit teams that draw on the full CLM capability stack to ensure proposals reflect Merkle's integrated breadth - Coordinate with demand generation and sales teams on origination specific to CLM buyer personas (e.g., VP CRM, VP Loyalty, VP Marketing Technology, Chief Digital Officer) - Represent the practice at partner events, client advisory boards, and industry conferences as a named commercial voice on loyalty, lifecycle marketing, and data-driven CRM
• Senior Client Engagement & Cross-Practice Orchestration - Maintain executive-level relationships with the CLM practice's primary buying personas across a portfolio of key accounts - Serve as executive sponsor on flagship CLM accounts, supporting retention, expansion, and reference development - Bring the CLM practice into integrated pursuits where loyalty, promotions, or first-party data activation is the commercial entry point for broader engagements - Champion integrated storytelling that connects loyalty program performance to paid media efficiency and customer lifetime value
• Talent & Commercial Bench Development - Identify and develop commercial talent within the CLM practice across all four capability pillars - Build the next generation of pursuit-capable solutions leads with fluency in loyalty economics, promotions architecture, and first-party data strategy

Requirements

• 12+ years of experience in CRM, loyalty, lifecycle marketing, or marketing technology, including a minimum of five years in a commercial, practice leadership, or client partnership role at a services firm
• Demonstrated track record of owning or co-owning a practice revenue target, pipeline number, or growth responsibility in a consulting, agency, or services environment
• Direct experience in loyalty strategy and program design (earn/burn, tiered, coalition, and experiential models), loyalty technology platform selection or implementation (e.g., Salesforce Loyalty, Talon.One, Punchh, or Kognitiv), and program economics including breakage and ROI modeling
• Experience designing or selling promotional strategy, offer architecture, or gamified CRM experiences at scale, including incrementality measurement and offer personalization
• Working knowledge of one or more lifecycle marketing/ESP platforms (Braze, Salesforce Marketing Cloud, Adobe Journey Optimizer, Iterable, or Klaviyo) at the level of scope definition and program performance benchmarking
• Familiarity with first-party data strategy, identity resolution, and clean room use cases (e.g., LiveRamp, AWS Clean Rooms, Google ADH), and how CRM data activates into paid media channels
• Ability to articulate and sell the strategic connection between loyalty data, CRM audiences, and paid media efficiency to CMO and VP Media buyers; direct experience managing or co-selling this connection is strongly preferred
• Experience leading or materially contributing to competitive RFP responses for loyalty, CRM, or lifecycle marketing mandates, including commercial pricing, scope defense, and executive presentation
• A hunter orientation, with a proven ability to build pipeline across a full capability spectrum rather than manage within a single sub-domain, paired with the commercial rigor to read a P&L, build a pricing model, and defend deal economics
• Comfortable operating in CMO, SVP CRM, VP Loyalty, and VP MarTech conversations without a delivery lead or subject-matter specialist present

Preferred

• Bachelor's Degree required; MBA or equivalent graduate degree preferred but not required if offset by a clear track record

Benefits

• Medical, vision, and dental insurance
• Life insurance
• Short-term and long-term disability insurance
• 401k
• Flexible paid time off
• At least 15 paid holidays per year
• Paid sick and safe leave
• Paid parental leave