Head of Life, Disability & Executive Benefits Marketing

Responsibilities

• Own the end-to-end marketing strategy and growth agenda across Life, Individual Disability and Executive Benefits, translating business objectives into integrated, actionable go-to-market plans.
• Serve as the senior marketing partner to business, Product, Distribution, Sales, Operations, Digital, Enterprise Marketing and other senior stakeholders, aligning teams around portfolio priorities and growth opportunities.
• Lead customer-, producer-, employer- and distribution-led segmentation, positioning and value proposition development, using market intelligence and research to identify priority audiences, unmet needs and differentiated opportunities to win.
• Build distinct but connected go-to-market strategies across Life and Disability, including coordinated approaches for priority professional and business-owner segments where customer needs and solutions intersect.
• Establish Executive Benefits as a meaningful growth business spanning Life and Disability, with strategies tailored to employer and business-owner needs, specialized partners, Group relationships, third-party distribution and Principal Owner channels.
• Lead the shift from product-led marketing to needs- and solution-led marketing, connecting Life and Disability capabilities to customer and employer needs such as income protection, business continuity, talent attraction and retention, succession and executive protection.
• Direct integrated full-funnel marketing strategies spanning thought leadership, research, content, paid and owned media, digital experiences, audience journeys, account-based marketing, producer activation, sales enablement and market-facing programs.
• Set the marketing strategy for product launches and growth initiatives, ensuring market positioning, audience strategy, digital experiences, communications, field readiness and measurement are integrated from strategy through execution.
• Advance modern, digital-first experiences across the portfolio, using customer journeys, data, marketing technology and emerging capabilities to simplify experiences and improve engagement, conversion and adoption.
• Equip distribution with differentiated value propositions, discovery tools, industry and audience playbooks, solution maps, digital sales resources and other enablement that helps producers translate customer needs into relevant Life and Disability solutions.

Requirements

• 10+ years of progressive marketing leadership experience in financial services, insurance or another complex, highly regulated industry, including significant responsibility for go-to-market strategy and growth.
• Demonstrated success translating business strategy into customer- and distribution-led marketing strategies that drive measurable commercial outcomes.
• Proven experience leading complex portfolios, product lines or market segments and balancing strategic planning with disciplined execution.
• Strong experience with segmentation, positioning, value proposition development, integrated campaigns, product launches, digital marketing and sales or distribution enablement.
• Demonstrated ability to use customer, market, competitive and performance insights to make investment decisions, prioritize opportunities and optimize results.
• Significant people-leadership experience, with a track record of building, developing and leading high-performing teams.
• Proven ability to influence senior leaders and drive alignment across complex, matrixed organizations and cross-functional teams.
• Executive-level communication, presentation and storytelling skills, with the ability to simplify complex business and market issues into clear strategic choices.
• Bachelor’s degree in Marketing, Business, Communications or a related discipline, or equivalent professional experience.

Preferred

• Direct experience in Life insurance, Individual Disability Insurance and/or Executive Benefits.
• Experience marketing through complex insurance or financial-services distribution models, including career or affiliated distribution, brokerage, third-party partners, benefits channels or B2B/B2B2C models.
• Experience developing strategies for professional, small-business-owner, employer, executive and high-net-worth segments.
• Experience with solution-led selling, account-based marketing, customer journeys, digital transformation, marketing technology and modern sales-enablement platforms.
• Advanced degree or relevant professional designation.