Responsibilities

• Lead campaign development and drive execution across product launches, brand moments, collaborations, seasonal initiatives to generate a demand engine that fuels sales and market share across channels
• Drive teams to develop and execute plans that ladder up to overall marketing + commercial goals
• Develop channel-specific strategies maintaining brand consistency while optimizing for digital and wholesale environments
• Create and maintain an integrated marketing calendar aligning cross-functional teams around objectives and timelines
• Partner closely with commercial teams to achieve revenue forecasts
• Evolve and protect ColourPop’s brand positioning as the leader in accessible, trend-forward, community-driven beauty
• Lead brand storytelling across all consumer touchpoints with a consistent narrative aligned to brand DNA
• Create and execute stories and content for various channels; lead Creative approval process and bridge between Co-Founder and marketing team
• Ensure storytelling is brought to life at each touchpoint, adapted for channels while maintaining brand voice
• Manage and mentor a marketing team of 5+ direct reports across Brand Marketing, Social, Content Influencer/ Community/ PR, and Graphic Design
• Foster a collaborative, fast-moving, creatively ambitious team culture; upskill the team on AI tools, data literacy, and emerging marketing technologies

Requirements

• 10–12+ years of marketing experience within the beauty industry
• at least 4 years in a senior leadership role overseeing multiple marketing functions (e.g., Creative, Social, Influencer, PR, Brand Marketing, Product Marketing)
• Beauty industry experience is required
• experience working at or with independent beauty brands
• Track record of building and executing integrated marketing campaigns delivering KPIs that ladder up to market share/sales
• Hands-on leader who thrives in execution as much as strategy
• Strong experience with brands having diversified channel/sales mix (digital, e-commerce, wholesale accounts – e.g., Ulta, Target, Sephora, or similar)
• Fluency in social media platforms, content trends, influencer marketing, and community building with Gen Z and millennial audiences
• Hands-on experience in building community-first brands and influencer/creator dynamics
• Proficient with AI productivity tools (e.g., Claude and Claude Co-Work) and integrating AI into marketing workflows
• Data-driven mindset with ability to translate metrics into marketing decisions
• Excellent cross-functional collaborator and leader who can align creative, product, sales, and retail teams around shared goals
• In office 3+ days per week in Sherman Oaks HQ

Benefits

• competitive benefits package including vacation time
• health benefits
• 401k + match
• paid holidays
• product discounts
• and more