Responsibilities

• This is a builder's role, and a visible one. You will set the content strategy within our brand guidelines and produce the day-to-day work.
• You will appear on camera yourself as a recurring voice of the brand, and you will direct a small team of contractors across video, photo, editing, and additional on-camera talent.
• You will own the content lifecycle end to end and deliver 100% follower growth year over year.
• The Head of Instagram reports into the VP of Growth Creative, and works in close collaboration with the CMO and CEO.
• What you’ll own: Organic Instagram social strategy end to end
• Hands-on production at real volume, A-Z social content pipeline: strategy, concepting, filming, editing, writing, designing, publishing, and community management
• A brand social voice that earns attention on its own merits, builds an engaged following, and doesn’t sound like a supplement company
• Founder-led and creator-led content, from sourcing and briefing through to what goes live, with the CEO / co-founder Michael Brandt, plus other influencer partners
• A content calendar with a clear repeating format cadence that looks forward to the next 4 weeks. Consistent brainstorm, scripting, and edit review cycle.
• A testing cadence, and weekly reports on hooks and formats, using a precise iterative process on trial reels, with clear reads on what worked and why.

Requirements

• On camera, and in command of the ideas. You are charismatic on-screen talent who will become a face of the brand, fluent in the world our audience lives in (productivity, business, entrepreneurship, finance), and proven at directing leadership talent into their best on-camera performance.
• A verifiable organic track record. You have taken an account from small to 50k+ followers with healthy engagement, and you can point to the exact content that did it and why.
• Deep Instagram fluency, hands on. Reels, carousels, Trial Reels, Stories, collabs, when to use each at strategic moments and which actually drive follows, views, and shares. You script, perform, edit, and design it yourself.
• You ship, then learn. A bias toward shipping fast and taking notes afterward, with experience leading a team and comfort on a small one where you own the outcome.
• Los Angeles based is strongly preferred, or you are ready to relocate. Much of this work happens in person, with frequent commitments in LA and travel at least once per month.