Responsibilities

• Market and segmentation strategy — identifying the right markets to enter and in what sequence, grounded in real evidence rather than assumption.
• Agentic tech stack — designing and building the tech stack that the growth engine relies on that empowers hyperscale.
• Buyer definition — defining the buyer and user archetypes precisely enough to drive every downstream decision: targeting, demo flow, onboarding, and messaging.
• The growth and buying motion — designing the product-led growth motion end to end, from first awareness through activation, conversion, and expansion, including how prospects discover, try, and decide to pay.
• Positioning and messaging — owning how we describe the product and why it matters, and stress-testing that narrative with real buyers rather than internal consensus.

Requirements

• 5–8 years in GTM, growth, or commercial roles, with a track record of building rather than maintaining.
• Experience operating in lower-scale environments (startups) or launching new products inside larger organizations — you know how to create a motion where none exists. Founding experience is welcome but not required.
• Demonstrated product-led growth experience — you have owned a free-to-paid (or trial-to-paid) conversion motion, not just quota-carrying outbound.
• Genuine AI fluency, with real knowledge of agentic stacks — not simply familiarity with Claude or ChatGPT. This is the requirement most likely to distinguish the right candidate; if you can’t demonstrate it, this role will be a difficult fit.
• Demonstrated vision for AI-driven GTM transformation — has a point of view on how AI changes prospecting, activation, and retention, and can operationalize that vision rather than just articulate it.
• Judgment that combines instinct and evidence — you are neither a gut-only operator nor a dashboard-only analyst.
• Comfort with ambiguity and a genuine eagerness to do the work yourself — you write the playbook, you don’t wait to be handed one.
• Strong cross-functional communication; you can align product, marketing, and leadership without a structured process to lean on.
• Sensitivity to the clinical context and authentic curiosity about the people we serve. Healthcare or health-tech experience is a plus, but not required.

Benefits

• United States: In addition to our healthcare benefits, we also offer amazing perks! Need work from home basics? We offer a discount through Dell! We also offer a number of resources to help you keep your mind and body healthy. Check out Gympass for a great workout, or TelusEmployee Assistance Program to find mental health resources, along with other resources for everyday occurrences.
• Costa Rica: To assist with all of life’s needs, Tebra also offers a wellness and childcare subsidy and a University/Education discount! We also offer a number of resources to help you keep your mind and body healthy. Check out Gympass for access to health and fitness apps, or Telus Employee Assistance Program to find mental health resources, along with other resources for everyday occurrences.