Responsibilities

• Own how Richpanel is understood, discovered, discussed, and chosen.
• Build a brand people remember across our site, decks, events, and customer stories.
• Build an excellent X presence inside DTC, ecommerce, CX, and AI communities.
• Turn customer evidence into posts, case studies, research, and conversations worth sharing.
• Join sales calls and interview customers, lost deals, partners, and operators.
• Test positioning and offers against real buyers.
• Build battlecards that help sales win against Gorgias, Zendesk, Fin, Decagon, and Sierra.
• Keep our website and pitch aligned with what buyers believe.
• Make PPC, AEO, content, events, referrals, and partnerships produce qualified pipeline.
• Set a clear thesis, budget, and success bar for every channel.

Requirements

• 7+ years in B2B SaaS growth, product marketing, brand, or category creation.
• Opened a new market, geography, segment, or vertical from zero.
• Show work that changed perception and created qualified pipeline.
• Understand both brand and demand. You do not treat them as separate teams.
• Write clearly and know how to earn engagement on X.
• Comfortable with PPC, AEO, content, events, and partnerships.
• Built positioning, launch plans, sales narratives, or competitive battlecards.
• Enjoy deep research, customer interviews, and field work.
• Can work directly with a founder and decide with incomplete information.
• Use AI daily to research, draft, analyze, and move faster.

Preferred

• Ecommerce, DTC, CX, or enterprise AI experience is useful, but not mandatory.

Benefits

• 25 paid days off each year.
• Learning and development allowance.
• Annual offsite and quarterly team gatherings.
• Remote role based in the United States.