Responsibilities

• Build a focused growth roadmap across acquisition, onboarding, activation, and retention.
• Test organic discovery, app-store optimization, search, referrals, partnerships, and paid acquisition where the economics justify it.
• Improve the path from download to a successful first conversation and sustained use.
• Design experiments with clear hypotheses, trustworthy measurement, and decisions about what to stop, improve, or scale.
• Turn user interviews, funnel analysis, and cohort data into practical product and distribution improvements.
• Work with Marketing on campaigns and messaging, and share what each experiment teaches the team.

Requirements

• Evidence of taking an early product from uncertain demand to repeatable growth, with a clear account of your own contribution.
• Strong analytical judgment: spreadsheets, SQL or equivalent analysis tools, experimentation, attribution limits, and retention measurement.
• The ability to write copy, build a landing-page experiment, and execute campaigns yourself.
• Customer empathy, resourcefulness, and disciplined prioritization when time and budget are limited.
• Clear communication about results, uncertainty, and tradeoffs; sound judgment about privacy and responsible measurement.
• Interest in consumer software and the practical value of on-device AI.