Responsibilities

• Design, execute, and monitor SyntheticFi’s top-of-funnel growth strategy. Build and scale multi-channel engines across email, direct mail, and phone campaigns; paid advertising; social media campaigns; conference and podcast appearances; SEO & GEO; and other marketing strategies (press, influencer sponsorship, etc.)
• Own end-to-end campaign development, execution, and attribution. Launch integrated campaigns across digital, field, and partner channels, and iterate based on performance to drive a qualified pipeline
• Produce high-impact content across the full funnel. Create, distribute, and iterate on content for our existing and prospective RIA partners, and other channel partners, including articles, visuals, videos, and websites
• Partner closely with top partners and key stakeholders. Work with our top partners and serve as a key liaison between advisors, other stakeholders, and our internal teams, ensuring product and content continue to reflect real-world client needs;
• Build systems, processes, and feedback loops. Partner closely with Sales and CX functions to track performance, generate insights, and continuously improve growth efficiency and lead quality.

Requirements

• 3+ years of experience building and scaling top-of-funnel growth at a high-performing B2B or B2B2C startup, ideally in SaaS, devtools, fintech, or another hyper-competitive, content-driven market.
• Proven experience owning content-led growth strategies and outcomes. (blogs, social media, etc.)
• Strategic thinker with execution ability. Comfortable setting direction and rolling up your sleeves to execute campaigns and create content.
• Exceptional prioritization and project management skills.
• Strong content instincts and taste; ability to explain complex ideas. You know how to craft narratives that capture attention and translate complex financial concepts into compelling messaging.
• Data-driven and highly iterative. You use metrics to inform decisions, but you’re comfortable operating in ambiguity and testing new ideas
• Exceptional communication and collaboration skills. Able to work cross-functionally with sales, CX, partners, end-clients, and leadership teams.
• You have, or are willing to obtain, appropriate FINRA licenses (Series 65 OR Series 7 + 66 OR exempt).
• You are authorized to work and are physically present in the United States. Unfortunately, we will not be considering overseas applicants at this time.

Preferred

• Willing to commute to / relocate to San Francisco.
• 5+ years of experience in a Series A/B vertical SaaS, devtool, fintech or other venture-scale B2B company.
• Strong interest or prior experience working with financial advisors, RIAs, or other financial intermediaries.
• Experience managing multiple stakeholders, teams, or contractors simultaneously.
• Background or strong interest in financial fundamentals, with willingness to develop a deep understanding of derivatives.

Benefits

• top-tier compensation and benefits package with meaningful options upside.