Responsibilities

• Execution. Build, launch, and optimize Meta campaigns directly at real spend scale, architecting the full ad funnel end-to-end and owning the whole system rather than just the media buy. When something breaks, you diagnose the real cause and fix it yourself.
• Team. Train and manage a lean, high-output team. Manage buyers and analysts to hard KPIs.
• Clients. Own multiple client relationships end-to-end — reporting, strategy calls, and especially the fire drills. When a client is panicking about a spend drop or a bad week, you're providing the answer, not escalating it up.
• Strategy. Set the practice-wide approach to budget allocation, testing cadence, and scaling spend without breaking efficiency. You'll combine data with creative and consumer psychology, thinking critically beyond just the numbers.
• Practice optimization. Bring new tools and AI-driven workflows into creative testing and production, systemizing what works and removing what doesn't.

Requirements

• A proven Meta operator. 5+ years of hands-on Meta media buying at real consumer/D2C brand scale.
• A real spend-scaler. You've scaled a brand's Meta spend from $0–3M+ a month at high efficiency, not just managed an existing budget.
• A team builder, not just an IC. You've built and managed a team, not just executed as an individual contributor.
• An independent problem solver. You can diagnose and fix ROAS and attribution issues yourself, without pulling in outside help.
• A direct client operator. You have a proven track record of owning multiple client relationships directly — including the hard conversations.
• Comfortable always-on. Performance doesn't pause for weekends or evenings, and neither does your monitoring for it.