Responsibilities

• Core Thrive positioning, messaging house, and narrative architecture
• Competitive intelligence across global MSK and workforce wellbeing players — offering, pricing, packaging, channel, and regional strength
• Buyer-facing materials: one-pagers, ROI frameworks, demo scripts, case studies, RFP content, sales decks
• Sales and consultant enablement: training, playbooks, objection handling, certification
• Market opportunity mapping and systematic canvassing across international segments
• The feedback loop into product on competitive gaps and roadmap implications
• Message consistency across every geography and channel Thrive sells through

Requirements

• 7+ years in product marketing and/or GTM, with clear ownership of positioning and competitive strategy — this role needs to land with a senior commercial team from day one
• Demonstrated ownership of all three: product marketing/positioning, GTM strategy, and sales/field enablement
• Evidence of working cross-functionally with sales and customer success, not only corporate marketing
• Evidence of building competitive intelligence from scratch, not inheriting and maintaining it
• This is an individual contributor role. Any future team growth will be around core GTM, not commercial deployment.
• US preferred; open to strong candidates globally

Preferred

• Digital health companies with genuinely strong commercial engines — Hinge Health, Spring Health, and comparable
• High-calibre B2B software or SaaS with strong product and sales motions (examples: Stripe, Ramp, Databricks, Figma, Notion, Rippling, Atlassian, or comparable)
• Has built competitive displacement narratives that demonstrably changed win rates
• Has used AI tooling to drive market canvassing and opportunity identification at scale
• Experience selling into multinational or multi-geography buyers
• Healthcare, digital health, or employer benefits experience is a plus, not a requirement — market knowledge can be taught if the craft is there