Head of Global Campaign Strategy
USA (Remote)
Posted 1 day ago
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Job Summary
Own and drive a global B2B SaaS marketing strategy, leading cross‑functional teams and building scalable campaign systems to generate pipeline and revenue.
- Lead multi‑channel campaigns across digital, content, events, lifecycle, and partner channels.
- Align with revenue, sales, product, and customer success to measure and optimize performance.
Job Description
Responsibilities
- Developing global integrated marketing strategy across awareness, consideration, conversion, adoption, and expansion stages.
- Orchestrating multi-channel campaigns across digital, content, events, lifecycle, and partner channels to drive pipeline and revenue.
- Leading global marketing operations and regional teams to execute consistent campaigns with local market adaptation.
- Partnering with revenue operations, sales, product, and customer success leaders to align on priorities, measurement, and performance.
- Building marketing systems including campaign architecture, attribution frameworks, experimentation models, and cross-functional governance.
Requirements
- Demonstrate 12+ years of B2B marketing experience with significant leadership in integrated marketing or campaigns for SaaS or cloud platforms.
- Show proven success driving pipeline and revenue impact through integrated, cross-channel marketing programs.
- Build and scale global campaign systems that enable consistent execution across multiple regions and market segments.
- Apply deep understanding of enterprise and mid-market go-to-market motions, including account-based marketing and partner ecosystems.
- Communicate effectively with executive stakeholders and influence cross-functional teams without direct authority.
- Bring experience marketing platform products in collaboration, communications, cloud, AI, or enterprise applications.
- Demonstrate background in companies with scaled go-to-market motions and partner ecosystems including system integrators, channels, or marketplaces.
- Balance brand building with performance marketing rigor through hands-on campaign execution and optimization.
Benefits
- As part of our award-winning workplace culture and commitment to delivering happiness, our benefits program offers a variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health; support work-life balance; and contribute to their community in meaningful ways. Click Learn for more information.
Zoom
Bring teams together, reimagine workspaces, engage new audiences, and delight your customers –– all on the Zoom AI-first work platform you know and love. 💙Zoomies help people stay connected so they can get more done together. We set out on a mission to make video communications frictionless and secure by building the world’s best video product for the enterprise, but we didn’t stop there. With products like AI Companion, Team Chat, Contact Center, Phone, Events, Rooms, Webinar, Contact Center and more, we bring innovation to a wide variety of customers, from the conference room to the classroom, from doctor’s offices to financial institutions to government agencies, from global brands to small businesses.We do what we do because of our core value of Care: care for our community, our customers, our company, our teammates, and ourselves. Our global employees help our customers meet happier, communicate better, and create meaningful connections the world over. Zoomies are problem-solvers and self-starters, working hard to get results and moving quickly to design solutions with our customers and users in mind. Here, you'll find room to grow with opportunities to stretch your skills and advance your career in a collaborative, growth-focused environment.Learn more about careers at Zoom by visiting our careers site: https://careers.zoom.us/home
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Funding History
- Nov 2021Post IPO Equity • $130M
- Apr 2019Post IPO Equity
- Jan 2017Series D • $100M
