Head of Field Marketing Manager

New York City, NY (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 1 month ago

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Job Summary

Own North American field marketing by turning global strategy into local, measurable activations that drive pipeline and category leadership for digital connectivity and smart buildings.

  • Own regional field marketing: translate strategy into scalable, repeatable playbooks and high-impact activations.
  • Collaborate across Sales, Marketing, partners, clients, and suppliers to run end-to-end campaigns with clear ROI.
  • Build and run events, partnerships, and experiences that move senior buyers and deepen existing relationships.

Job Description

Responsibilities

  • Lead how WiredScore shows up across North America and shape the regional marketing approach.
  • Create standout events, campaigns, partnerships, and experiences that deepen relationships with existing clients, open doors with priority prospects, and strengthen WiredScore’s position as the category leader for digital connectivity and smart building performance.
  • Translate global strategy into locally relevant execution and build repeatable field marketing playbooks that can scale.
  • Partner effectively with GTM teams and collaborate across Sales, Marketing, partners, clients, and external suppliers.
  • Build partnerships with clients, industry bodies, and external organizations to create meaningful market activations.
  • Lead activity in North America and help define what excellent regional field marketing looks like for WiredScore globally.
  • Manage budgets, collate event results and ROI, distill insights, and sharpen the playbook.
  • Plan and deliver high-impact in-person, virtual, and hybrid activations from concept to follow-up.

Requirements

  • You’ve scaled field marketing or event programs before and know how to turn ambitious ideas into measurable outcomes.
  • You see events as end-to-end campaigns that drive growth, not just moments in a calendar.
  • You know how to utilize other marketing functions/channels – content, social, press – to maximize the impact of field marketing investment.
  • You are commercially minded and understand how marketing activity supports pipeline, account engagement, and revenue goals.
  • You know real estate or a closely related B2B sector, and understand how to engage senior decision-makers.
  • You are creative, highly organized, and comfortable managing complex projects end-to-end.
  • You thrive in ambiguity, bring structure quickly, and enjoy building something from the ground up.
  • You are collaborative, credible, and confident working across Sales, Marketing, partners, clients, and external suppliers.
  • You are willing to travel for on-site event management and can work flexibly around event schedules, including evenings and weekends when needed

Benefits

  • Enhanced parental leave
  • Health, Vision and Dental Insurance
  • 1 Work From Anywhere week per quarter
  • Remote working budget to support your home office environment
  • Monthly internet stipend
  • Annual learning and development budget of $1000 USD
  • Sickness policy
  • 401K
  • PTO, public holidays, and office closure between Christmas and New Year
WiredScore logo

WiredScore

3.9 Glassdoor

WiredScore is the organisation behind the WiredScore and SmartScore certifications: the internationally recognised digital connectivity and smart building rating systems for real estate, helping landlords design and promote buildings with powerful digital connectivity and smart capabilities. WiredScore was founded in New York in 2013 by leaders in real estate, technology and telecommunications, with an endorsement from Mayor Bloomberg, to improve the city’s technology infrastructure, and support its entrepreneurs who are driving technological advances and creating jobs.Following success in the US, WiredScore launched in the United Kingdom in October 2015 after winning the Greater London Authority’s tender to be the official Mayor of London Digital Connectivity Rating Scheme. International demand for the digital connectivity rating system has since seen the company expand operations across North America, Europe and South East Asia, where it works with over 900 clients across the real estate industry. Since then, over 800 million square feet (75 million square metres) of commercial and residential space has been committed to WiredScore certification, impacting 8 million people across 39 countries. For more information on WiredScore, SmartScore or to find WiredScore and SmartScore certified buildings, visit: www.wiredscore.com.

Founded in 2013
New York, New York, USA
104 employees (7 in marketing)
75% recommend to a friend
85% CEO approval

Traffic Signals

Monthly Visitors
14K
Traffic Source Mix
Search
42.3%
Direct
44%
Referral
7.6%
Social
4.6%
Paid
1.2%

Headcount Trend

Current headcount: ~104

Marketing Team

Marketing Team Size
7 (7% of company)

Funding

Total Funding
$24M
Last Raise
$15M
Series B, 4 years ago

Funding History

  • Jun 2022
    Series B • $15M
  • Oct 2019
    Corporate Round
  • Oct 2018
    Series A • $9M

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