Head of Enterprise Marketing Programs

Responsibilities

• Develop and execute enterprise marketing strategy: Define the overarching marketing strategy for Meta's enterprise AI solutions, aligning with product roadmaps and sales objectives. This includes market segmentation, competitive analysis, and identifying key value propositions for various enterprise verticals
• Lead and mentor a high-performing marketing team: Recruit, develop, and manage a team of enterprise marketers. Foster a collaborative environment focused on innovation and continuous improvement
• Drive marketing initiatives across the funnel: Manage the development and execution of integrated marketing campaigns, including content marketing, demand generation, product launches, events, and sales enablement materials, to drive awareness, consideration, and adoption among enterprise clients
• Accountability for results: Establish clear KPIs and metrics for all marketing activities, regularly track performance, and hold the team accountable for achieving defined targets. Optimize strategies based on data-driven insights
• Collaborate cross-functionally: Work closely with product, sales, partnerships, and comms teams to ensure consistent messaging, effective go-to-market strategies, and seamless customer journeys
• Market intelligence and thought leadership: Stay abreast of industry trends, competitor activities, and emerging technologies in enterprise communication and AI. Position Meta as a thought leader in the space through strategic content and engagement
• Budget management: Manage marketing budgets effectively, ensuring optimal allocation of resources to achieve strategic objectives

Requirements

• Bachelor's degree in Marketing, Business, or a related field
• 12+ years of experience in enterprise marketing, with a focus on B2B software, SaaS, or technology solutions
• 4+ years of experience in a leadership role, managing and developing teams
• Demonstrated experience developing and executing successful enterprise marketing strategies that have driven significant business growth
• Understanding of enterprise sales cycles and the unique challenges of marketing to large organizations
• Demonstrated ability to integrate AI tools into GTM workflows to drive measurable impact, including agentic workflow development
• Proven communication, presentation, and interpersonal skills, with the ability to influence and collaborate effectively with wide-ranging stakeholders
• Experience using marketing analytics and performance data to inform strategy and optimize campaign outcomes

Preferred

• Experience marketing business messaging platforms, AI solutions, or similar communication technologies
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Familiarity with Meta's products and ecosystem, including ads
• MBA or Master's degree in a related field
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Experience navigating ambiguity by defining priorities, adapting strategies, and delivering results in rapidly evolving markets