Responsibilities

• Design and execute multi-channel demand generation campaigns (email, paid, outbound sequences, and content) that move target accounts down-funnel.
• Own events and conferences as a first-class pipeline channel: choose the right rooms to be in, show up with a point of view, and convert conversations into pipeline.
• Own the full funnel from lead to opportunity, including MQL definitions, lead scoring, nurture flows, and a sales handoff process that doesn't let pipeline leak.
• Inform the enterprise-level thought leadership and content strategy, and turn this into assets that are both sales-ready and amplified by paid programs.
• Be a genuine partner to SDRs and AEs: align on ICP, co-own pipeline targets, and show up to deal reviews ready to move things forward.
• Build the attribution and tracking infrastructure that gives every campaign a clear ROI story — UTMs, dashboards, multi-touch models.