Insomnia Visuals

Head of Ecommerce

Los Angeles, CA (Remote)

$160K/yr – $200K/yrSenior Level8+ years expFull time

Posted 7 weeks ago

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Job Summary

Own an end-to-end ecommerce revenue engine across DTC, site experience, and creator-driven growth, while owning launches, inventory alignment, and KPI-driven performance.

  • Growth Ownership: Own DTC revenue and ecommerce strategy across site, CRO, and promotions.
  • Performance & Ops: Manage weekly revenue reporting, dashboards, and action plans spanning MER, ROAS, CAC, CVR, AOV, LTV, and retention.
  • Channel & Partnerships: Lead paid, affiliates, influencer strategy, TikTok Shop growth, and content pipeline to drive revenue.

Job Description

Own an end-to-end ecommerce revenue engine across DTC, site experience, and creator-driven growth, while owning launches, inventory alignment, and KPI-driven performance.

  • Growth Ownership: Own DTC revenue and ecommerce strategy across site, CRO, and promotions.
  • Performance & Ops: Manage weekly revenue reporting, dashboards, and action plans spanning MER, ROAS, CAC, CVR, AOV, LTV, and retention.
  • Channel & Partnerships: Lead paid, affiliates, influencer strategy, TikTok Shop growth, and content pipeline to drive revenue.

Traffic Signals

Monthly Visitors
69.9K
Traffic Source Mix
Search
36.3%
Direct
49.2%
Referral
3.4%
Social
9.5%
Paid
1.4%

Headcount Trend

Current headcount: ~10

Marketing Team

Marketing Team Size
2 (22% of company)
Median Career Experience
4 years
Median Tenure
2.1 years