Responsibilities

• Grow our subscription program to drive recurring revenue
• Own retention and lifecycle marketing to keep customers coming back
• Run email and SMS marketing (campaigns + automated flows)
• Manage Meta ad buying, testing creative, scaling what works
• Grow our TikTok Shop as a core sales channel
• Lead Shopify CRO, optimizing the store to convert more traffic into sales
• Test, track, and double down on what moves the needle
• Spot opportunities in a fast-moving market and move quickly on them
• Help scale the brand toward aggressive revenue goals

Requirements

• Existing experience in DTC / ecommerce growth
• Hands-on with some of the above: email/SMS, paid ads, CRO, retention, or subscriptions
• Motivated and genuinely hungry to grow, you treat the brand like it's your own
• Adaptable, fast-moving, and comfortable in a startup that's scaling quickly
• A self-starter who takes ownership without being managed

Preferred

• Experience with Klaviyo, Meta Ads Manager, Shopify, TikTok Shop, or subscription tools (Stay Ai, etc.)
• Background working with fast-growing or early-stage brands