Head of Digital Strategy

New York City, NY (Hybrid)

$150K/yr – $200K/yrManager8+ years expFull time

Posted 9 hrs ago

Job Summary

Leads the creative strategy and delivery for global health clients, shaping bold concepts, guiding content across channels, and building a high-performing team to drive impact.

  • Owns creative vision and client engagement
  • Oversees content and channel strategy
  • Uses data and analytics to improve performance

Job Description

Responsibilities

  • Engage clients and represent GHS: Understand the needs of our clients, present bold creative ideas and identify opportunities to enhance impact of our mission.
  • Set creative vision and direction : Partner with program teams to translate client goals into pragmatic, bold creative concepts. Concepts are grounded in audience data, channel strategy, selecting the right mix of platforms and tactics to maximize reach and impact.
  • Develop world-class content : Work with production staff and consultants across key geographies to develop content and storytelling that differentiates our clients’ issues and moves priority audiences.
  • Build, lead and inspire the team : Recruit, develop, and provide creative leadership to a high-performing digital and creative team, fostering innovation, collaboration, and continuous learning.
  • Oversee content and channels : Guide the creation and optimization of digital content, video, social, SEO/SEM, and experiential activations, ensuring quality, consistency, and on-time delivery.
  • Use insight and analytics: Apply audience, channel, and performance data to shape strategies, define KPIs, and continuously improve campaign effectiveness.

Requirements

  • Bachelor’s degree in communications, marketing, public health, policy, or other related degree, 8+ years of digital strategy and creative leadership experience, including direct management and growth of teams
  • Experience leading high-performing teams
  • Demonstrated ability to create innovative and engaging social good or political campaigns across social, digital, video, and experiential channels
  • Exceptional creative vision and conceptual thinking
  • Demonstrated clear, direct communication style, with the ability to lead and educate project and firm leadership on current and future digital and creative trends
  • Entrepreneurial and innovative mindset, self-starter, strong problem-solving skills, and analytical approach with excellent attention to detail
  • Experience interacting and presenting to clients or high-level stakeholders

Preferred

  • Experience in global health, public health, international development, or advocacy communications.
  • Familiarity with influencer marketing, podcast strategy, email marketing, and paid media management.
Global Health Strategies (GHS) logo

Global Health Strategies (GHS)

3.3 Glassdoor

Global Health Strategies (GHS) is an international consulting company that specializes in global health communications, advocacy, research and strategy. We focus on public health issues that impact developing nations and emerging markets. Our clients include leading foundations, industry, NGOs, government agencies, academic institutions and product development. Our work is driven by a passion for improving the health and wellbeing of individuals and communities around the world. We offer the skills, knowledge and goal-driven efficiency to enhance our clients' efforts to address some of the world’s toughest health challenges, including HIV/AIDS, tuberculosis, malaria, polio eradication, sexual and reproductive health and vaccines.GHS has offices in the US, the UK, India, China, Brazil, Kenya and South Africa, and works with philanthropies, industry, multinational organizations, NGOs and governments around the world.

Founded in 2002
New York, New York, USA
251 employees (17 in marketing)
41% recommend to a friend
56% CEO approval

Salaries

Posted range

$150K/yr – $200K/yr

Taken straight from the job posting.

See all Global Health Strategies (GHS) salaries

Marketing Team

Marketing Team Size
17 (7% of company)
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
29.3K
Traffic Source Mix
Search
45.5%
Direct
38.5%
Referral
7.9%
Social
6.4%
Paid
1.3%

Headcount Trend

Current headcount: ~251
Global Health Strategies (GHS) logo

Head of Digital Strategy

Global Health Strategies (GHS) · New York City, NY · Hybrid