Responsibilities

• Drive high-volume user acquisition across paid and organic channels
• Own performance across social, search, influencer, affiliate, and emerging channels
• Design and optimize onboarding, trial, and subscription conversion flows
• Improve activation, conversion, and early retention through continuous testing
• Increase subscriber retention, engagement, and lifetime value
• Optimize subscription monetization and upsell strategies
• Own and manage core growth metrics including CAC, LTV, retention, and conversion
• Partner with product and engineering to drive growth-driven product improvements

Requirements

• Proven success scaling a consumer app from installs to subscriptions to recurring revenue
• Experience driving growth at millions-of-users scale
• Demonstrated ability to reduce CAC while scaling volume
• Background in consumer health, wellness, fitness, or adjacent subscription platforms
• Deep expertise in LTV: CAC, retention cohorts, conversion funnels, and attribution
• Track record with documented performance metrics and outcomes

Preferred

• Experience with hybrid subscription and product monetization models
• Familiarity with AI-driven personalization and engagement
• Background in hardware + software ecosystems
• Experience scaling from early traction to mass-market adoption

Benefits

• High-impact, ownership-driven role with direct influence on company growth
• Opportunity to build and scale from early traction to massive adoption
• Exposure to cutting-edge growth strategies and experimentation
• Environment that rewards performance, speed, and measurable results