Responsibilities

• Paid Acquisition
• Campaign Audit & Optimization — Conduct a comprehensive audit of all active campaigns; implement structured optimization across creative, audience strategy, bidding, andlanding pagealignment prior to scaling spend.
• Testing Framework & — Establish and maintain a disciplinedtest‑and‑learncadence to improve efficiency and conversion performance across channels.
• Affiliate Channel Development & — BuildBriteCap’s presense within thecomparison‑siteand affiliate ecosystem (e.g., Lendio, NerdWallet,Fundera) from the ground up.
• Partner Negotiation & — Negotiate placements, pricing structures, andlead‑deliveryterms to ensure channel profitability and predictable volume.
• Attribution & Quality Management — Monitor lead quality,validateattribution, and integrate partner performance into unified reporting alongside owned channels.
• SEO Strategy Ownership — Lead SEOend‑to‑end, including keyword strategy, content planning, technical SEO, andlink‑acquisitioninitiatives.
• Content Development — Build a content engine designed to rank forhigh‑intentSMB lending andworking‑capitalqueries.
• Conversion‑OrientedAssets — Collaborate with product and credit teams to develop calculators, qualification tools, and otherlead‑generationassets that drive meaningful application volume.
• Funnel Ownership — Manage the fullclick‑to‑applicationjourney, ensuring alignment between ad creative, landing pages, and application flow.
• CRO Execution — Continuously test and refinelanding‑pagecopy, layout, form length, and UX elements to improve conversion rates and maximize return on paid spend.
• Channel Analytics & Reporting — Develop andmaintainchannel‑levelreporting tied to core lending metrics, includingcost‑per‑lead,cost‑per‑qualified‑application,cost‑per‑funded‑loan, and ROAS.
• Weekly Reporting — Deliver weekly insights on channel performance, optimization priorities, and recommended budget allocation.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, Analytics, IT, or related field (or equivalent practical experience).
• 5+ years in B2B/SMB performance marketing, demand gen, or growth marketing
• Direct experience in small business lending, MCA, working capital, or closely adjacent SMB fintech — we will ask you to walk through specific campaigns, CPL/CAC numbers, and channels by name
• Proventrack recordhitting cost-per-funded-loan or cost-per-qualified-app targets in a regulated, high-CPC category
• Hands-on operator — comfortable directly in Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and GA4
• HubSpot fluency at a user level (campaigns, UTM tracking, conversion reporting)
• Strong analytical chops — you build your own dashboards, youdon’t wait for an analyst
• Existing relationships with comparison-site/affiliate partners in SMB lending

Preferred

• Performance Marketing Expertise — Deep understanding of paid acquisition channels, bidding strategies, audience segmentation, and funnel mechanics.
• Lending‑CategoryKnowledge — Familiarity with SMB lending or MCA acquisition economics, compliance requirements, andindustry‑specificconversion benchmarks.
• Analytical Rigor — Ability to interpretchannel‑leveldata, build dashboards, and translate insights into actionable optimization plans.
• SEO & Content Competency — Experience developing keyword strategies, content briefs, and technical SEO improvements that drive organic demand.
• CRO Mindset — Strong grasp oflanding‑pagetesting, UX principles, andconversion‑rateoptimization methodologies.
• Hands‑OnExecution — Comfortable operating directly in ad platforms, analytics tools, and CMS environments without reliance on agency or team support.
• Test‑and‑LearnDiscipline — Structured approach to experimentation, including hypothesis development, measurement, and iteration.
• Partner & Vendor Management — Ability to negotiate, manage, and evaluate affiliate andcomparison‑sitepartners for quality and ROI.
• Cross‑FunctionalCollaboration — Skilled at working with product, credit, compliance, and operations teams to align acquisition strategy with business requirements.
• Communication Clarity — Strong written and verbal communication skills, with the ability to present performance insights and recommendations to leadership.
• Problem‑Solving Orientation — Proactive approach to diagnosing funnel issues,identifyingroot causes, and implementing solutions quickly.
• Ownership & Accountability — Operates with a high degree of autonomy, takes responsibility for outcomes, and consistently drives toward measurable performance goals.
• Adaptability — Comfortable navigating a fast ‑ moving environment, shifting priorities, and evolving acquisition strategies.