Responsibilities

• Serve as the strategic architect of creator partnerships, identifying creators who drive brand meaning, cultural relevance, and business outcomes.
• Partner with creative, strategy, and client leadership to embed creators as early collaborators and co‑creators.
• Bring a strong POV on how brands grow through creator ecosystems—balancing credibility, creativity, community, and commerce.
• Build and lead scalable creator frameworks that flex across markets, platforms, and cultural moments.
• Ensure global consistency while preserving local nuance and cultural authenticity.
• Act as a culture and Gen Z expert with deep understanding of platform behaviors, subcultures, formats, and emerging creator economies.
• Continuously scan for new formats, monetization models, and shifts in trust, fandom, and community behavior.
• Proactively test and pilot new creator approaches.
• Lead teams to develop creator strategy using performance signals, social listening, audience insights, and platform analytics.
• Oversee the use of creator tech and AI‑enabled tools to build smarter, faster, more predictive creator systems.
• Translate creator strategy into clear business outcomes tied to brand health, cultural impact, earned media, and performance metrics.
• Inspire and mentor teams to think beyond transactional partnerships.
• Champion relationship‑based, trust‑driven creator models that compound value over time.
• Build a culture of innovation, experimentation, and creator‑led thinking across the Groupe.

Requirements

• Extensive experience leading creator strategy, influence marketing, or creator‑driven brand building.
• Deep fluency in social platforms, creator economies, subcultures, and emerging digital behaviors.
• Proven ability to design scalable global‑to‑local creator frameworks.
• Strong understanding of analytics, performance signals, and creator measurement.
• Strategic, collaborative, and energized by the intersection of creators, culture, and creativity.
• A natural connector who can speak the language of creators, strategists, creatives, and clients.
• Forward‑looking, experimental, and comfortable piloting new creator models.
• Passionate about building long‑term creator relationships that drive sustained brand impact.
• 10-15+ years of experience

Benefits

• Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.
• Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.