Responsibilities

• Lead creative strategy for paid social campaigns across a portfolio of DTC brands.
• Develop creative briefs, concepts, and frameworks rooted in performance data and brand positioning.
• Direct and manage a creative team including designers, editors, and motion artists.
• Own the production pipeline from brief through delivery, including QA and iteration cycles.
• Collaborate with media buyers and performance teams to optimize creative for ROAS, CPA, and scale.
• Build and refine AI-integrated workflows across the creative process.
• Present work to clients and translate feedback into actionable creative direction.
• Maintain consistent quality and brand standards across high-volume output.
• This is not a pure "ideas" job. You run operations. You manage timelines, workflows, and output cadence.
• You're accountable for creative that ships on time and performs against benchmarks.

Requirements

• 7+ years in creative strategy, creative direction, or a related leadership role.
• Deep experience in paid social creative, specifically DTC and performance marketing.
• A portfolio that shows work built to perform, not just to win awards.
• Hands-on experience with AI creative tools (image gen, video gen, copy tools).
• You know the models by name.
• Proven ability to manage a team and a production calendar simultaneously.
• Strong understanding of how creative impacts media performance.
• Comfortable working directly with founders and senior clients.
• Bias toward action. You ship work. You don’t just talk about it.