Responsibilities

• Scale & Optimize Demand Gen: Oversee and maximize our existing demand generation engine across digital and social marketing channels.
• High-Stakes Partner & Broker Management: Serve as the primary strategic anchor and manager for our external creative agencies and national broker networks. You will be responsible for driving accountability, elevating partner performance, and ensuring our brokers are aggressively supporting our retail velocity goals.
• Performance Media & ROI Optimization: Lead performance marketing strategies, including expanding our media networks and driving rigorous channel-level ROI analysis.
• Retail Velocity & Distribution Growth: Partner with sales leaders to protect and expand distribution velocity, leveraging data to increase and optimize our store footprint, and support critical trade events like NACDS TSE.
• Brand Voice & Benefit Communication: Own the evolution of our brand messaging. Deepen consumer insights to refine how we communicate product benefits to consumers as well as mass, drug, and convenience channel audiences.
• Financial & P&L Stewardship: Full ownership of the commercial P&L, quarterly forecasting, and annual business planning in lockstep with Finance and the CEO.