Responsibilities

• Own WD’s corporate content strategy and editorial roadmap, ensuring alignment with business priorities, marketing campaigns, product initiatives, and industry trends.
• Define content KPIs, build reporting frameworks, and present content performance and strategy recommendations to marketing leadership.
• Identify gaps in content capabilities and make recommendations for tools, talent, and processes to scale the function.
• Develop, write, and publish original content across WD’s blog, website, social media channels, executive communications, customer stories, video scripts, presentations, and external thought leadership platforms.
• Serve as the primary author for strategic content initiatives, transforming complex technical concepts into compelling narratives that resonate with enterprise, technology, and executive audiences.
• Develop and lead WD's YouTube and video content strategy, including scripted series, product explainers, executive interviews, and event content; partner with internal creative teams and production partners on execution.
• Lead and manage WD’s shared editorial and content calendar, coordinating priorities across Corporate Marketing, Product Marketing, Communications, Social Media, and other cross-functional stakeholders.
• Partner with product marketing, engineering, research, and executive teams to gather insights, conduct interviews, and develop technically accurate content that reflects WD’s innovation leadership.
• Manage relationships with external content vendors, freelancers, and production partners; develop a scalable content operating model as the function grows.
• Identify and proactively develop content opportunities around key industry themes including AI infrastructure, cloud, data storage, digital transformation, and emerging technologies.

Requirements

• 8+ years of experience in content strategy, content marketing, journalism, corporate communications, or editorial roles within the technology industry.
• Exceptional writing, editing, interviewing, and storytelling skills with a portfolio demonstrating the ability to create high-quality content across multiple formats and channels.
• Proven experience independently developing original content from concept through publication.
• Ability to translate complex technical subject matter into clear, engaging, and audience-focused narratives.
• Proven ability to lead cross-functional content planning processes and align editorial priorities across multiple stakeholder groups.
• Experience developing and executing B2B YouTube or video content strategy, including scripting, series development, and channel growth.
• Strong project management and organizational skills with the ability to manage multiple priorities in a fast-paced environment.
• Excellent communication and collaboration skills with experience working directly with technical subject matter experts and senior leaders.

Preferred

• Experience in enterprise technology, AI, cloud infrastructure, data storage, semiconductors, or related B2B technology industries.
• Experience supporting executive thought leadership and corporate storytelling initiatives.
• Familiarity with SEO, content analytics, and content performance optimization.
• Experience developing multimedia content, including video scripts and presentation content.
• Understanding of emerging trends shaping AI, cloud, and data infrastructure markets.