- The narrative. Define how Userpilot shows up in the market and how our ideas reach product and growth leaders. Set the editorial standard and defend it. - Flagship content, personally. Write the cornerstone thought leadership and founder-voice pieces yourself. Lead by example, not just by brief. - The organic engine. Own organic growth as the compounding core of the strategy: keyword and topic strategy, content velocity, internal linking and site structure, refreshes that keep existing assets ranking, and the technical SEO health that underpins it all. Own the shift in organic discovery from "rank on Google" to "get cited by AI answer engines" (ChatGPT, Gemini, and the like), and build a point of view on how Userpilot wins in both. - Topical authority. Build genuine depth and authority around the topics our buyers care about (onboarding, product adoption, activation, retention, product analytics) so we own those searches and conversations, not just individual keywords. - Bottom-funnel and proof content. Comparison pages, alternatives, use-case content, and customer proof. This is some of our highest-converting content as a product-led company, and it's a named priority, not an afterthought. - Distribution. Bring a strong point of view on how content actually gets seen: newsletter, LinkedIn, repurposing, syndication. Producing great work nobody reads is failure. - The team. Lead, develop, and grow the content team, hiring as the function scales, and set a high bar for quality and ambition. - Measurement. Build the framework that connects content to traffic, engagement, pipeline influence, and revenue, so we can prioritize on evidence. - AI leverage. Use AI and modern workflows to increase speed and scale while protecting depth, originality, and editorial quality. You should have strong instincts for where AI helps and where it produces sludge.