Head of Content & Storytelling – Fractional

Chicago, IL (On-site)

Salary Not AvailableSenior LevelContract

Posted 4 months ago

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Job Summary

Drive a cross-channel content engine that makes Good Trouble a daily cultural presence with founder storytelling at the center.

  • Own content strategy across LinkedIn, Instagram, Email, TikTok, and Video
  • Must-have: background in media, storytelling, or brand content with audience-building experience
  • Standout: campaigns and founder storytelling platform plus a 90-day rolling calendar and creative team leadership

Job Description

Responsibilities
  • Own content strategy across LinkedIn (thought leadership)
  • Own content strategy across Instagram (brand + lifestyle)
  • Own content strategy across Email/newsletter (conversion + depth)
  • Own content strategy across TikTok (engagement + lifestyle)
  • Own content strategy across Video (short-form + long-form)
  • Build and manage: Content calendar (90-day rolling)
  • Build and manage creative team (design, video, copy)
  • Develop: Campaigns (Trouble in Blues, Pour With Purpose)
  • Develop founder storytelling platform (“Courage by Design” integration)
  • Track and optimize engagement + conversion
Good Trouble logo

Good Trouble

Good Trouble is an independent game studio based in California with accessibility at our core. We're hiring!

Founded in 2020
Sacramento, California, USA
10 employees (4 in marketing)

Traffic Signals

Monthly Visitors
7.2K
Traffic Source Mix
Search
13.9%
Direct
36.6%
Referral
17.2%
Social
28.8%
Paid
3.5%

Headcount Trend

Current headcount: ~10

Marketing Team

Marketing Team Size
2 (20% of company)
Median Career Experience
6 years
Median Tenure
1.2 years

Funding

Total Funding
$1.9M
Last Raise
$1.9M
Seed, 3 years ago

Funding History

  • May 2023
    Seed • $1.9M
  • May 2023
    Series Unknown • $1.9M