Head of Content and Production

Responsibilities

• Set the near- and long-term vision, priorities, roadmap, and processes for content creation and production across the enterprise.
• Lead and develop a high-performing team of internal production professionals, while fostering a cohesive way of working with external agency and specialist partners.
• Partner with brand stakeholders and creative agencies to guide major campaign productions from idea toward successful execution.
• Oversee efficient, high-quality adaptations, extensions, and versions of campaign content in partnership with the in-house production team.
• Steward the production budget, support sound bidding and financial practices, and help teams manage scope and costs.
• Manage the roster of agency production partners and maintain a network of specialist partners for overflow and projects requiring distinct capabilities.
• Serve as an escalation point, solving problems and removing roadblocks across projects and teams.
• Establish and reinforce production guidelines and best practices, including consideration of risk, rights, talent, privacy, security, inclusion, and sustainability commitments.
• Identify and evaluate evolving production capabilities, such as modular content, content automation, asset management, and AI-enabled production.
• Collaborate with partners across Marketing, Digital & Technology, Finance, Sourcing, Legal, and Trademark.

Requirements

• Bachelor’s degree, preferably in Communications, Marketing, Advertising, Film, or a related field.
• 10+ years of experience in marketing, content creation, production, or a related field.
• 5+ years of experience leading a team.
• Consumer packaged goods or other consumer-brand experience, particularly in a portfolio environment.
• Hands-on leadership experience creating content for a large national or global consumer brand, advertising agency, production company, post house, or similar studio.
• Working knowledge of the production process, including how creative concepts and scripts move through production and delivery.
• Sound understanding of risk management as it applies to creative and production work, rights and talent contracts, privacy, and security.
• Experience with communications planning, concepting, and content creation for consumer brands, including orchestration of complex, multi-faceted plans and productions.

Preferred

• Experience balancing the needs of brand partners and creative agency partners.
• Familiarity with bid sheets, talent negotiation and payments, and creative asset trafficking across marketing communications channels.
• Experience evolving production capabilities, processes, or partner models as business needs change.

Benefits

• Beyond base salary, General Mills offers a competitive Total Rewards package focusing on your overall well-being. We are proud to offer a foundation of health benefits, retirement and financial wellbeing, time off programs, wellbeing support and perks. Benefits may vary by role, country, region, union status, and other employment status factors. You may also be eligible to participate in an annual incentive program. An incentive award, if any, depends on various factors, including, individual and organizational performance.