Responsibilities

• Shape and evolve Skan’s core messaging framework in collaboration with product marketing, ensuring alignment with value proposition and competitive differentiation customized by persona.
• Craft compelling content messaging and storytelling for executive and technical audiences across industries.
• Maintain a unified brand story and voice across all channels and asset types.
• Translate complex AI, automation, and process intelligence concepts into engaging business value stories.
• Create keynote outlines/scripts, analyst briefs, PR statements, and executive bylines that position Skan as an industry thought leader.
• Produce multimedia assets that advance our AI narrative in the Agentic age.
• Build and scale an editorial calendar spanning blogs, reports, video, webinars, and social.
• Manage end-to-end content workflows to achieve a predictable, high-quality publishing cadence.
• Create and package thought-leadership content for multi-touch campaigns in partnership with Growth Marketing and Demand Gen.
• Reuse and amplify cornerstone content into shorter formats, distributing through organic, paid, and social channels to maximize reach, engagement, and conversions.

Requirements

• 10+ years leading B2B SaaS/enterprise content programs in high-growth environments, ideally in enterprise AI, automation, or adjacent categories.
• Deep domain fluency in enterprise agentic AI, including familiarity with how AI agents, orchestration, and autonomous workflows are reshaping enterprise operations. You don’t need to be an engineer, but you need to speak the language credibly with CIOs and COOs.
• Demonstrated excellence in narrative design, content strategy, and editorial vision across the full funnel, with a track record of translating complex AI and automation topics into clear business value.
• Proven ability to build and scale AI-powered content operations that drive measurable outcomes across organic growth, MQLs, influenced pipeline, and revenue.
• High AI quotient: you actively use AI tools in your workflow, have run Gen AI content experiments, and can build or direct AI-assisted content systems, not just describe them.
• Deep expertise in SEO/AEO/GEO, multi-channel distribution, and performance analytics.
• Experience aligning content with demand generation and ABM campaigns for enterprise sales cycles.
• Skilled people leader and stakeholder manager, adept at hiring, coaching, and cross-functional collaboration.
• Proven agency management experience across PR, brand, design, video, and localization, including managing retainers, briefing creative partners, and holding external teams accountable to quality and timelines.
• Prior success publishing or ghostwriting for executives across analyst briefings, keynote addresses, and industry reports.

Preferred

• Familiarity with enterprise operational AI, agentic automation, process intelligence, process mining, or intelligent automation markets.
• Experience customizing content for BFSI, healthcare, or other regulated enterprise verticals.
• Consulting background or direct exposure to enterprise operations and business transformation challenges at scale.