Responsibilities

• Define and lead eBay's social, influencer, and community strategy across key initiatives, partnering with EU team to build out global framework.
• Build and scale a creator and influencer ecosystem that drives awareness, engagement, and participation across eBay and eBay Live.
• Develop community-led growth loops that convert enthusiasts into advocates, creators, sellers, and repeat buyers.
• Create and implement programs that deepen engagement with collectors, hobbyists, and enthusiast communities both on and off platform.
• Partner closely with eBay Live, Category, Product, Brand, and Growth Marketing teams to drive audience acquisition and demand generation.
• Establish scalable frameworks for creator recruitment, onboarding, activation, retention, and performance management.
• Lead the development of social-first content strategies that authentically connect with enthusiast audiences across key platforms.
• Develop measurement frameworks and critical metrics across community growth, engagement, creator performance, audience development, and business outcomes.
• Hire, mentor, and develop a high-performing team while fostering a culture of experimentation, innovation, and continuous learning.
• Stay at the forefront of creator economy, social commerce, and live commerce trends to identify new growth opportunities.

Requirements

• Proven experience across social media, influencer marketing, community building, creator partnerships, or related fields.
• Demonstrated success building and scaling social, creator, or community programs for consumer, marketplace, commerce, media, or enthusiast-focused brands.
• Experience creating community growth strategies that drive measurable engagement, retention, advocacy, and commercial outcomes.
• Strong understanding of the creator economy, influencer ecosystems, social platforms, and emerging community-building models.
• Experience leading teams and influencing senior partners across complex, matrixed organizations.
• Strong analytical capabilities with experience using data and insights to optimize programs and demonstrate impact.
• Excellent communication, storytelling, and relationship-building skills.
• Flexibility required in working hours and travel to be able to support key events in person

Benefits

• full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as PTO and parental leave)