Head of Communications at IWC Schaffhausen | New York City, NY | $135K/yr – $145K/yr

IWC Schaffhausen

Head of Communications

New York City, NY (On-site)

$135K/yr – $145K/yrSenior Level10+ years expFull time

Posted 2 months ago

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Job Summary

Own regional communications strategy and media activation for North America, translating luxury brand goals into local campaigns, press, and partner activations across media, talent, and wholesale programs.

Strategic communications: align regional strategy with HQ, develop local concepts and assets, and coordinate with North America activation.
Media & Partners: lead regional media planning, manage agencies, and cultivate media/editor relationships to boost brand visibility.
Public Relations & Talent: shape regional PR, events, and talent engagements with HQ alignment to grow brand equity.

Job Description

Strategy & Planning
Lead and develop the annual comprehensive Communications strategy with the MarCom VP, aligning with the long-term business objectives of the market.
Support the Marketing & Communications VP in the definition of the brand vision for the region and support on the annual Strategic Plan preparation.
Create local Communications/Campaigns calendar in partnership with HQ and Communications team.
Provide strategic input to HQ for the development of locally impactful communications concepts, assets and partnerships.
Support HQ-lead activation located in North America.
Media / Content
Manage the Media team in developing and executing the regional media plan (USA & Canada) to enhance brand visibility.
Oversee media agency and maintain relationships with key media partners.
Explore new media opportunities (online & offline).
Ensure strategic visibility on social media, digital publications and digital platforms of all commercial partners.
Oversee local content creations projects in collaboration with Media Manager.
Wholesale Co-Op Plans
Define and execute all regional Co-Op Media Plans in partnership with Media manager and other Marketing departments.
Establish strong relationship with all key wholesale partners in the region (External Boutiques and Multibrand).
Press & Public Relations / Talents Management
Develop and implement regional press strategy in collaboration with the PR team, in line with brand strategy and global communications campaigns to maximize brand visibility and appreciation
Ensure dispatch and strong influx of relevant information to key media and retailers ; ensure qualitative and quantitative press coverage (print and digital)
Coordinate public relations activities: press-related events for new launches, press trips, shootings and talents dressing.
Oversee press agency and maintain relationship with key editors and KOLs." ,"Develop and execute a locally relevant Talents / Celebrities engagement plan, aligning with HQ on global vision and practice" ,"Recommend product placements in photoshoots, cinema/TV productions, events and social media." ,"Contribute to growing the KOL database and suggest engagement plans." ,"Monitor, analyze and communicate PR results on a monthly basis."

IWC Schaffhausen

IWC Schaffhausen - Engineering beyond time.A Great Place to Work is where you trust those you work for, where you are proud of what you do and where you enjoy working with others.- Robert Levering, co-founder, Great Place to WorkAccording to the latest employee survey and the majority of employees, this definition applies to the working environment at IWC Schaffhausen. Because of this, IWC has been officially certified as a "Great Place to Work".Visit our Careers page for more information on our website or click on the Careers tab to know more.

Schaffhausen, Schaffhausen, CHE

952 employees (172 in marketing)

www.iwc.com